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- B Corps are businesses graded on their efforts to create an inclusive, sustainable economy.
- These companies treat “good business” as an idea that includes both profit and purpose.
- Below, we rounded up the B Corps we love shopping at most, including Patagonia, Allbirds, and Prose.
As history can attest, well-meaning government and nonprofits aren’t enough on their own to fix every societal issue. Even with more time, it’s unlikely they’ll reveal themselves to be the silver bullets that single-handedly eradicate poverty, inequality, and infuse the workplace with jobs that make workers feel dignified and purposeful.
For that caliber of change, however, there are companies willing to bet on a different conceptualization of “good business.” Perhaps most impressive of this group are B Corps — businesses that volunteer to be graded by the nonprofit B Lab each year to ensure they’re meeting the highest standards of social and environmental performance, public transparency, and legal accountability to balance profit and purpose.
Companies that are awarded B Corp status have committed to using their business to work toward a more inclusive and sustainable economy. The businesses strive to reduce inequality, lower poverty levels, and create a healthier environment, stronger communities, and purposeful jobs.
They leverage their resources to pay into a better world, creating a definition of success that includes commonwealth and positive impact as necessary aspects of sustainable consumerism. It’s not charity, it’s better business, and the point is to move the needle on “better practices” further from extra credit and closer to universal compliance.
We rounded up 15 companies we love to shop from that also happen to be certified B Corps, helping drive a global movement that uses business as a force for good.