Digital marketing has brought up a level playing field for all businesses. Regardless of the size of your business, you can now compete effectively with big brands in the market as long as you have the required marketing tools. Once you have set up your business, the next step will be to get affordable and user-friendly tools to reach your audiences.
Gone are the days when you will need a million-dollar budget to market your business and be ahead of your competitors. According to this back link outreach service, you only need tools for keyword research, brand monitoring, email automation, and many more to grow your business.
This article will discuss five affordable marketing tools that you can use depending on your brand’s goals to boost your digital marketing. Check on the list below.
Regardless of your business type, email marketing is an effective method to promote your business. Any client subscribing to your email list gives you permission to explain or display your products to their mailboxes. Email marketing is one marketing formula that gives a higher return on investment (ROI) compared to other marketing activities.
Mailchimp is an ideal marketing tool for small businesses, enabling business owners to capture email lists, manage them, and send emails as scheduled. It has better features that enable you to segment and personalize your marketing campaigns.
Most businesses, either physical or online, now have social media pages to post their products and communicate with their clients. If your business doesn’t have a social media presence, you are using a lot in exposure and sales. Hootsuite is one tool that helps companies to improve their social media presence.
Hootsuite can be defined as a central management for all social media accounts and enables you to make posts of your products and communicate with your clients early in advance or in a scheduled way to keep your clients engaged. You can have your social media content readily scheduled for the coming weeks or months using this tool, which also helps promote the content.
3. Google Analytics
Most businesses, both physical and online, have websites that they are using to promote their products and engage with their clients online. Some websites are used as a point of sale, where traffic gets converted to buy the company products. Google Analytics is a tool that gives details on the audiences visiting the website.
The tool helps businesses understand the valuable insights of their websites and how they can effectively engage with their clients. Some of the information it provides includes the number of visitors per the selected period, where the visitors are coming from, keywords used to find the website, demographics, and time spent on the website.
With all this information, businesses can efficiently and effectively optimize their websites and marketing campaigns to increase traffic and the conversion rate. All this helps to boost the sales and growth of the business.
Sometimes, a business might run several marketing campaigns to improve its dwindling sales. Running several marketing campaigns (Samsung+ has stopped) is not a walk in the park, and it becomes challenging to manage them. You may not know what’s working and what needs improvement to achieve your goals.
HubSpot is a unique marketing tool that brings all your marketing campaigns together for easier management. It helps optimize the channels for more traffic, more conversion rate, and better returns for your marketing campaigns.
This tool has special optimization features for your landing pages and other features like live chats, which enable you to interact effectively with your audience. Its features comprise content optimization tools, marketing automation, landing pages automation, lead management, analytics, and social media management features. You can effectively use this tool to improve your small business, especially if running multiple marketing campaigns.
While written content matters in your business website and social media handles, you will also need images to keep your readers interested and engaged. You might need quality photos, colorful graphics, and other engaging infographics. Canva is a tool that will help you in creating all this content for your audience.
With Canva, you will get graphic design tools and various templates to fit different marketing channels, including marketing posters, social media sites, eBooks, business cards, infographics, and many more for your business. It also provides you with ready-to-use photos, which will complement your campaigns on online sites.
Lastly, with Canva, you don’t need to have experience in designing and making graphics. This tool provides easy-to-use processes and photo editing options that you can use to come up with engaging and appealing content to promote your business.
While there might be other tools you can use to promote your small business, the above are the most essential and trusted by businesses to improve the ranking and visibility of your business online. It is essential to look for and utilize these tools to help in promoting your business in online and offline marketing campaigns.