If you are looking for ways to market your Facebook page and get your business flowing then one of the tools you can use is Facebook Messenger. It allows you to connect with your clients on a more direct level.
If you have used services to buy Facebook followers and are looking for more then this is definitely one of them. It can help you increase fanbase on Facebook. So, let’s get started.
Automatic Responses to Common Questions
Facebook Messenger is a great tool to automatically answer some of the common questions that clients may have. This saves a bunch of time both for you and the client.
The entire process of conversation between your brand and your client can be smoothed out by using a messenger bot that automates replies to certain commonly asked questions.
Some questions that you may get asked frequently will include – what time of day is the business active, what services are being provided, offline locations, contact details, some FAQs, rates of some services, warranty details and much more.
It is very easy to set up automated replies on Facebook. You just have to go to the inbox tab and then in the navigation menu that opens to the left, you have to select automated responses.
Once you do that you can find a bunch of handy options that can help you set up automated responses. Keep sanitizing the responses regularly to keep them up to date with the latest information.
Integrating Messenger to Ads
Using Ads that click to the messenger is a great way to lead your target audience to your messenger. This can be quite beneficial for your business since you can hold the narrative and direct the conversation as you want.
Automated bots that instantly provide options and responses to clients can come in handy when a potential customer lands into your messenger via the Facebook ad.
You can either go ahead with a hard sale, try to generate a lead, divert attention to your other products or services or just work towards creating more brand awareness or increasing fanbase on Facebook.
When you hold the narrative it becomes easier to control the kind of outcome you are hoping to achieve. It is very easy to create ads that click to messenger on Facebook. Facebook has a couple of very good tutorials on how to create ads that click to messenger.
If you have used services to buy Facebook followers and are looking to use tools within Facebook to promote your brand then Facebook ads are some of the best ways to promote on the platform.
Chat Blasts
Now, chat blast isn’t something that is inherently integrated into Facebook Messenger. You have to use any third-party software to use this business tactic.
But is it worth it? Well, it is one of the ways that a lot of brands and businesses try to gain exposure and visibility. It can also help in generating leads for your business.
You must know about email blasts, right? Just scroll through your email inbox. There will be tonnes of emails from brands and businesses informing about their sale, product launch etc.
Some email service providers categorize these emails into the promotions category. Though email blasts have a lesser chance of getting opened Facebook Messenger chat blasts have significantly more.
So, integrating a chat blast where you send promotional chats to all your Facebook contacts can be a good way to promote a new product or to gain general visibility for your brand.
Just search for some trusted third-party software that allows building chatbots that can send chat blasts on Facebook Messenger. Remember to add an unsubscribe button for users to opt-out of getting these messages.
Follow-up Messages and Reminders
Follow-up Messages and Reminders are good ways to keep in touch with your target customers and clients. It keeps your brand’s memory fresh in their mind while at the same time you can gain more traffic on your page every once in a while.
When someone visits your page and engages with your posts and enquiries about certain services then that user becomes a lead. You don’t want to let go of these users. So, when they make an appointment or book a service via your page you can use Facebook’s messenger app to reach out to them by sending follow-up messages or reminders.
Facebook makes all of this easy to do. You can easily integrate a book now or schedule an appointment option on Facebook. The users will not even have to leave the platform to book the services.
Once they book the services Facebook Messenger integrates with the appointment. Now, you are connected to the clients and you can send follow-up messages and even give them promotions for new services that they might be interested in.
Another good use of the messenger bot, in this case, is to remind the user that their appointment is coming up.
Ads Targeting Users Who Messaged Your Page
Holding onto leads is quintessential for any business. If you want to grow then you have to ensure that people who have been interested in your brand at some point stay invested.
Facebook allows you to target users who have messaged your Facebook page. You can target your Facebook ads at them which can help you gain a much better result than trying to reach out to a more general audience.
Facebook provides custom audience features on its ads platform and you can use it to select people who have sent messages to your page. This will ensure that your ads are shown to them.
So, these were some of the tips that can help you creatively use Facebook Messenger to boost the exposure and visibility of your brand. We suggest you try these out. Most of them can be done for free. We wish you all the best.
