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Small to medium enterprises (SMEs) are punching above their weight, transforming their approach to adopting new technologies to meet changing customer expectations and evolve alongside their competitors.
Technology is rapidly changing, and with that, the way small businesses engage with their clients, market products and services and achieve near-term success while delivering higher productivity output and scaling faster also changes.
The widespread commercialization of artificial intelligence (AI), machine learning (ML) and natural language processing (NLP) have played a key role in the evolution of small business development. Nowadays, 98% of small businesses are making use of an AI-enabled tool such as chatbots or image creation.
For some, the last several years have only been the beginning of a long process to completely overhaul how they will grow their business in the future. A handful of new tech trends will shape how small businesses and entrepreneurs achieve success in the coming years — but what will these trends look like?
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1. AI-powered cybersecurity
Last year, the majority of small to medium businesses (SMBs) — 94% — experienced a cybersecurity attack, according to one report. Budget constraints, limited knowledge and skills shortages are leaving smaller enterprises unprepared against a wide range of cyber-related threats.
AI-powered cybersecurity systems will allow smaller businesses to analyze wider ranges of data, across multiple platforms and networks without needing a robust understanding of cybersecurity best practices or knowledge to use these tools. AI models could automate cyber threat detection and identify suspicious patterns while isolating devices and networks.
2. Cloud contact software
The next step in cloud computing is the utilization of cloud contact software which will assist in handling inbound and outbound communications. Cloud contact center software can act to address key communication bottlenecks. Figures indicate that automated dialing systems can lead to a 50%-100% improvement in outbound call productivity, and reduce operational costs between 20%-40%.
Think of this technology as a virtual call center that will handle all communication touchpoints, anything from email to instant messaging on social media and phone calls. Migration to cloud-based software technologies continues to remain a mainstream movement among businesses of all sizes. Cloud computing has helped reshape the face of SMBs, improving adaptability, supporting collaboration and automating a wide range of tasks to assist with employee productivity.
3. Interactive marketing
Interactive marketing is steadily picking up pace and looks to become a more innovative approach to reaching customers, delivering engaging and personalized content and generating new leads. Gamification of marketing techniques allows businesses to tap multiple network channels, maximizing brand engagement and creating more accessibility for targeted audiences.
Granted, interactive marketing is not a replacement for more traditional means of marketing and sales generation. However, this could become a step in a new direction for SMBs looking to create hyper-personalized marketing campaigns that deliver on customer preferences and put the right message in front of key audiences. But more than this, these events allow customers more freedom to interact with products and services beforehand.
4. Robotic process automation
Innovation in process automation minimizes the need for human resources, allowing businesses to streamline workflows and limit potential errors or duplication. This is true with robotic process automation (RBA) which makes it possible to improve process execution and follow pre-defined workflows or tasks.
For instance, RBA systems are programmed to complete specific rules, instructions or tasks such as data entry and analysis, task management, updating customer information and stock databases, or assisting with customer onboarding. By employing RBA bots, entrepreneurs and business owners can free up more time, minimize overheads and streamline their workflows, order processing and production line-ups.
5. AI-driven prediction analysis
Accurately predicting customer demands, emerging market trends or inventory changes is becoming increasingly automated and more deliberate through the employment of artificial intelligence. AI-powered prediction analysis allows SMBs to monitor a number of business activities with more precision.
AI-driven predictive analytics deliver more powerful insights, allowing for better decision-making, reducing potential errors, helping increase efficiency and anticipating potential risks. In a study by McKinsey & Company, researchers found that AI-powered analytic tools can reduce forecasting errors by up to 50%, facilitate improved inventory management and reduce lost sales by nearly 65%.
These analytic tools are designed to create more accurate outcomes for users, allowing them to mitigate pitfalls that can increase costs or expenses and helping with the development of personalized experiences.
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Small business tech in 2025
The tech landscape is changing the way small and medium businesses are building authority in the marketplace, helping them reach customers more effectively and scaling faster. Digital tools are constantly evolving, and owners will need to consider which of these systems are most relevant to their business needs and how these applications will help them achieve their business goals. Simple steps to improve business efficiency could see more small enterprises remaining competitive and scaling as customer expectations continue to shape the future of business.
