Business marketing can be a trying task, especially if you’re handling it in-house. However, there are many amazing, affordable, and guaranteed ways to market your business in a proven fashion. Mixing techniques and approaches that will work for your business’s specific vision is key when devising your advertising plan. To help ensure you’ve got the best range of potential options on your radar, we’ve crafted this amazing list of seven proven ways to market your business effectively:
A Google Business profile can make or break a company’s ability to successfully compete in an online environment. If you want your company to be trusted by Google, its algorithm, and its users, you need to ensure the Google Business Profile for your company is as polished and professional as possible. Doing so can take a good deal of effort, but few other marketing maintenance tasks will give you as much for the time you invest in them as perfecting your Google Business profile.
SEO allows you to ensure your business’s service, website, or blog posts show up before your competitors when a potential new customer performs a Google search. Without a high ranking for your SEO, and your Google ranking in general, you’ll have a difficult time marketing your business in a fully effective manner. Thankfully, there are many amazing tools and services out there that are designed to help you perfect your business’s SEO practices.
Branded promotional items are a great way to show your customer base that you care about them. Tote bags are especially popular among people who are looking for free merch. The fact that everyone your new de facto brand ambassador walks by will see your brand on their tote bag will do wonders for your brand awareness. By giving out free gear that has great real-world usability, you’ll also make it much more likely that those that receive the gifts will revisit your business next time they need your particular products and services.
While most businesses concentrate their marketing solely on the consumer, there’s a ton of value to be had by marketing to potential future employees, industry competitors, and job seekers who might simply stumble across your company’s LinkedIn posts. While LinkedIn is often one of the lesser-visited social media sites, the people who use the service are professionals who have lots of expendable income. Whether you’re looking to attract new talent or qualified customers, LinkedIn is one of the best places to focus your marketing efforts on.
Videos are one of the most effective ways to advertise your business. As opposed to images, the dynamic, colorful nature of video advertisements ensures that your viewer understands the specific benefits your business has to offer them. By investing in quality video production, and then advertising on YouTube between videos, you can both gain a huge new audience, and take advantage of the hyper-targeted nature of YouTube’s video advertisement algorithm. If you want a major bang for your advertising buck, you need to have your eyes on YouTube.
Speaking of social media platforms, few of them are as modern and as aggressively paced as Twitter. If you want to boost your chances of going viral with your advertisements and customer outreach, Twitter needs to be on your radar. The fact that you can easily update your followers about your products, services, and exciting new business moves makes Twitter that much more useful. The simplicity of Twitter allows you to keep your business profile updated effectively on a small budget, making it especially useful for fledgling businesses that are just now getting their brand name and identity out into the world.
Ensuring that your audience understands how much of an expert your company is within their industry is key to gaining business. Especially if you want to lead people looking for your particular style of product or service to your website, you need to write specialized blog posts that will give them information that’s useful to them. No other practice will help the customer feel comfortable about using your business in quite the same way, so consider hiring a professional blog writer to fill your company’s website with amazing, specialty blog posts that will benefit your customer base.
Without putting in the work to get your company’s brand out into the public sphere, your business will have a difficult time competing in the modern economy. Thankfully, each of the seven strategies we’ve discussed above is tailor-fit for ensuring that you can massively expand your brand awareness. With the right effort, grit, and determination, you’ll soon have many successful advertising campaigns underway that will revolutionize the amount of business your company brings in year after year.