XCharge North America came to the rescue. The charger manufacturer was “willing to work with us and come up with a way to have the one charger,” Kaye said. “And it’s been a success.”
Initially called Current Electric, the startup had recently been acquired by a European equipment maker. Its business proposition: making fast chargers cheaper by using a 208-volt system rather than the global standard of 480V.
While Middleburg had already wired its new Town Hall to accommodate the industry standard, XCharge still leapt at the opportunity to showcase its hardware, said company cofounder Alex Urist.
“This was very much a way for us to get early applications in the U.S.,” said Urist, who lives in New York City. “The proximity to D.C. is great as well. Selfishly, I go to D.C. to visit the in-laws frequently enough, so I can always check in on the charger. I like to take them over there and show off that I actually have a job,” he quipped.
Typical direct-current fast-charging units can run between $30,000 and $120,000. In Middleburg’s case, XCharge provided its hardware for free while the town covered the installation. The two entities share the revenue from charging sessions, and the company can learn from how the fast charger performs as it explores other markets.
“It’s not really a charger on a high-throughput area,” Urist said. “But what is interesting about it is, it’s kind of dead in the middle of Virginia wine country. It’s along this rural corridor where the perceptive availability of chargers is very important.”
Between March 2024, when the charger was installed, and February 2025, 181 sessions were logged. Since then, there’s been an uptake, with 268 sessions logged as of May 2025, according to XCharge.
“It’s a really interesting use case for us to see. How does it help with the local economy? Are they going to also see any ancillary impacts of it beyond just the revenue coming in?” Urist said.
Indeed, that’s one of the expectations behind an initiative called Virginia Green Travel, which helps the state’s towns, especially those with carbon-reduction goals, attract environmentally minded tourists, said Alleyn Harned, executive director of Virginia Clean Cities.
“Electric vehicle chargers have been part of green tourism in Virginia,” said Harned, whose group is among the backers of the Green Travel initiative.
Virginia Clean Cities, a U.S. Department of Energy-funded entity that’s based at James Madison University in Harrisonburg, is what brought Middleburg and XCharge together. The town’s success with its fast charger was a bright spot for the organization after President Donald Trump stalled the rollout of $5 billion for charging infrastructure launched under his predecessor.
“This is a positive story in getting something done,” Harned said, “because this stuff really improves our economy.”
Kaye says they should know that fast charging is possible for them. “I think it’s important for other small towns to realize that there is an opportunity, if they want to take it,” she said.
