Image: ADNOC
ADNOC Distribution has launched ARIF, an advanced AI-powered chatbot designed to enhance investor relations and transparency.
The announcement was made during Abu Dhabi Finance Week.
The name ARIF, meaning “knowing” or “informed” in Arabic, reflects the chatbot’s core purpose: providing real-time, interactive access to accurate financial insights and analysis.
With support for natural language queries in both English and Arabic, ARIF offers current and prospective investors immediate access to a wealth of information on ADNOC Distribution’s financial performance, strategic initiatives, and sustainability efforts.
Engineer Bader Saeed Al Lamki, CEO of ADNOC Distribution, emphasised the significance of ARIF’s introduction as a demonstration of the company’s ongoing commitment to innovation. “ARIF’s launch underscores our commitment to innovation across our business. By combining the power of AI with our dedication to transparency, we are delivering a powerful resource for investors to gain deeper insights into our growth journey and make better-informed decisions,” he said.
ARIF: What ADNOC’s new chatbot does
Unlike traditional, static investor relations tools, ARIF delivers dynamic, real-time responses to various queries.
Investors can request custom financial ratios, receive instant updates on ADNOC Distribution’s growth metrics, and gain insight into the company’s strategies, equity story, and sustainability initiatives — all based on verified company-provided data.
The chatbot ensures that users receive reliable and accurate information, available 24/7 to accommodate a global investor base.
ARIF is a key component of ADNOC Distribution’s broader digital strategy, which integrates AI across its operations. While initially focused on enhancing investor relations, the company has plans to evolve ARIF into a comprehensive digital assistant, supporting not only investors but also retail customers, business-to-business partners, and other stakeholders.
The launch of ARIF reflects ADNOC Distribution’s ambitious efforts to enhance the customer experience and improve operational efficiency.
The company has already rolled out over 20 AI-driven initiatives as part of its ongoing digital transformation, which aims to deliver exceptional value to both customers and shareholders.
These initiatives support ADNOC Distribution’s top-line growth, bolster sustainability efforts — such as reducing carbon emissions—and reinforce its position as the UAE’s leading fuel distributor, mobility retailer, and convenience store operator.
“Through AI, we are not only enhancing how we serve our investors but also reimagining the broader customer experience across our value chain,” added Al Lamki.
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