A startup promised 45,000 EV jobs to struggling towns. They’re still waiting. todayheadline

They came with promises of transformation: thousands of jobs, surging salaries, and a foothold in the booming electric vehicle market.

Imola Automotive USA, a Boca Raton, Florida-based startup, pitched officials in small, struggling towns in Georgia, Oklahoma, and Arkansas on a bold vision. The company planned to build six EV plants, create 45,000 jobs — and help these impoverished communities secure a place in America’s green future.

But more than 18 months later, the company hasn’t broken ground on a single site. And its top executive — whose background is in television and athletic shoes, not automotive manufacturing — has gone silent.

A Floodlight investigation did not uncover lost taxpayer money in Fort Valley, Georgia; Langston, Oklahoma; or Pine Bluff, Arkansas, where Imola has sought free land, municipal financing, and other incentives for its shifting proposals. 

But an economic development watchdog said the episode illustrates how the frenzy to land electric vehicle jobs can leave economically distressed towns vulnerable to empty promises. 

Imola CEO Rodney Henry declined requests for an interview. He responded to Floodlight’s inquiries with a short statement, insisting the company had not given up on its plans, which have included a partnership with an Italian manufacturer of two-seat electric vehicles. 

“Our timetable has been modified due to matters outside of our control,” Henry said in a statement. “We are highly focused on bringing our goals into alignment. Due to proprietary consideration as well as NDA (nondisclosure) agreements, we are not at liberty to discuss specifics at this juncture.”

That’s a stark shift from the company’s earlier promises. In a press release issued in January 2024, Henry claimed the company had already secured land in multiple states to build half a dozen plants and create tens of thousands of jobs. 

Could someone with no experience in car manufacturing really deliver that?

“It’s ludicrous,” said Greg LeRoy, CEO of Good Jobs First, a nonprofit that tracks and analyzes economic development projects. 

Building large auto plants, he said, requires “a great deal of capital, a great deal of management skill, a great deal of engineering and marketing chops. And obviously, Tesla developed those, but they didn’t do it overnight, right?”

Langston, Fort Valley, and Pine Bluff weren’t the only towns swept up in the competition to attract electric vehicle plants. Spurred by federal policies like the Inflation Reduction Act, or IRA, which unlocked billions in private investment and expanded government incentives, local officials across the country scrambled to land high-paying manufacturing jobs and a slice of the booming clean energy economy.

Since the IRA passed in 2022, more than 150 EV plants have been announced in the United States, according to E2, a nonpartisan group of business leaders who advocate for economic development good for the environment.

But that rush may be grinding to a halt. The recently passed “One Big Beautiful Bill,” which rolls back many federal tax credits and incentives for electric vehicles, is already throwing the EV sector into turmoil — threatening to stall or shrink the kinds of ambitious projects towns like Langston, Fort Valley, and Pine Bluff were counting on. E2 reports that plans for 14 EV-related plants have been canceled this year.

Bold promises, then silence

In three towns where Imola pledged massive investment, there’s no sign of construction and little more than confusion.

Langston — a town of 1,600 where more than 35 percent of residents live in poverty — never saw Imola’s plans take shape.

A 2023 letter to the city council from former Imola chief operating officer Eric Pettus stated that the company had run into “multiple obstacles,” including trouble acquiring enough land.

“In order for us to continue moving forward on the project we are requesting that the City of Langston convey to us any and all vacant properties owned by the city,” Pettus wrote.

Langston City Council member Magnus Scott said the company also asked the town to issue municipal bonds to help build the plant. 

But before any land changed hands or bonds were issued, a company representative delivered unexpected news: The deal had been canceled. “I guess maybe they ran into financial problems,” Scott said.

Reached by phone, Pettus, of south Florida, said he’s no longer employed by Imola but instead works as a consultant for the company. Citing a nondisclosure agreement, he declined to discuss Imola’s plans.

Fort Valley gave its backing in early 2024 to Imola’s ambitious plan to build an EV plant that would employ 7,500 workers. 

A year later, with no sign of progress on the plant, the company came back to the Georgia town with an entirely different proposal. This time, instead of building an EV plant, it pitched a high-tech lighting system for the town. 

One city council member balked.

“You want us to sign an agreement for 99 years before you bring us the car company,” said council member Laronda Eason, according to minutes of the March 2025 meeting. “It feels like a bait and switch.” 

Eason did not respond to emails and text messages seeking comment on the Imola proposal.

In Pine Bluff, where per capita income last year was just over $21,000, city officials were initially all in. Writing to Henry in August 2024, then-mayor Shirley Washington said the city of 39,000 stood ready to buy land, build infrastructure, and issue industrial revenue bonds to support Imola’s vision. 

“With an anticipated employment base of more than 8,000 jobs,” Washington wrote, “we firmly believe this investment will marshal a pivotal turning point in our community.” 

But a year later, the project hasn’t moved. “We never did get off the ground with that,” Washington said in a brief phone interview.

LeRoy said Imola’s pitch fits a troubling pattern.

“It grabs me as an example of how the craze among governors and mayors to get the next big thing has caused some sloppy vetting,” he said of the struggling communities courted by Imola. 

Such towns, he said, are “easy prey. … They’re desperate.”

Grand vision, missing details

Henry, who lives in Florida, touts a background as a longtime TV executive producer and the founder of Protégé, an athletic footwear brand. He claims on his IMDB profile that Protégé donated a million pairs of shoes to African nations.

But despite announcements of partnerships and promises of good-paying jobs, his EV company has yet to show any tangible progress. 

In early 2024, Imola Automotive USA and the Tazzari Group — an Italian firm best known for its electric two-seater micro cars — jointly announced plans for a partnership. 

Floodlight found that the website for Imola — named after the Italian city where Tazzari EVs are made — is no longer accessible without a password. A search of the Tazzari website found no mention of plants in the United States. But a 2024 version of the Imola site mentions the tiny vehicles “coming soon to America.”

The EVs that Tazzari makes in Italy aren’t designed for highway driving. Top speed on the company’s Opensky Sport model is about 56 miles per hour, while maximum speed on the Opensky Limited is about 37 mph, according to the company’s webpage.

Tazzari didn’t respond to email messages from a Floodlight reporter.

Henry said at that time that the company chose Langston and Fort Valley because of their universities. 

“Both of these locations are ideal,” he said in the January 2024 news release, “as their proximity to communities with institutions of higher learning will allow residents and students career opportunities in the fast-growing EV technology and innovation Industry.” 

Many local officials in Fort Valley, Langston, and Pine Bluff did not respond to interview requests. Few documents were provided in response to Floodlight’s public records requests.

But it’s clear from available records that Imola’s promises stirred hope. 

Langston Mayor Michael Boyles called the proposal “transformative” in a January 2024 news release.

But some local leaders soon began to question the details.

Erica Johnson, a real estate agent and former member of Langston’s economic development commission, said parts of the plan didn’t add up. How, for instance, would the company house more than 1,000 workers in such a small town? And how was it going to build such a large plant on land without utilities or water?

Her doubts deepened when she learned that Imola wanted to lock down land agreements without putting up any earnest money.

“My early feeling was that, ‘Something is not quite okay with this,’” she said. “But I think the hope for our community kind of outweighed the ability to just take things slow and look at them for where they are and what they are — versus where you hope them to be.”

Eventually, the promise fizzled. 

“It was disappointing,” Johnson said. “We could have had our energy and time focused on something that seemed more valid and more substantial.”

Still waiting for the shovels

Some residents in Fort Valley are still holding out hope.

Mayor Jeffery Lundy said early last year that it was a “priority for my administration to land a company like Imola Automotive USA.” Local officials, he said, were looking forward to the economic boost the plant would bring.

At the time, Imola claimed it would break ground on a 195-acre site by the third quarter of 2024 and open the plant within 20 months, according to a report in the Macon Telegraph. 

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During a February 2024 town hall meeting, Imola officials told residents that the plant would pay employees an average of $45 an hour, according to a Facebook post. Commenters buzzed with excitement, with one writing: “Application me !!!!” 

Pettus told a local TV station that most jobs would require only a high school diploma.

In early 2024, Fort Valley rezoned land to accommodate the plant, and the city council signed off on the deal. But more than 15 months later, there’s still no sign of construction. 

Council members were told that Georgia Power couldn’t provide sufficient power for the EV company, according to minutes of their March 2025 meeting. A spokesman for Georgia Power said that while the utility doesn’t discuss economic development projects, “We’re prepared and ready to meet the energy needs of any new customer.” 

Makita Driver, one of the Facebook commenters who’d voiced excitement about the proposed EV plant, said there’s no doubt she would have applied for one of the jobs there — had the facility ever been built.

“The pay rate was really what got my attention,” she said.

As a medical assistant, Driver said she earns far less than what Imola had promised. But she eventually concluded the promises were too good to be true.

“Who really makes that kind of money starting out?” she asked.

In a brief interview with Floodlight on July 11, Mayor Lundy said he’s still in contact with Henry.

“We are patiently waiting for that groundbreaking,” Lundy said.