(Bloomberg) — Apple Inc. is set to announce that it’s expanding the TV+ streaming video service to Android phones for the first time, according to people familiar with the move.
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The company will unveil an Android app for TV+ as early as Wednesday, said the people, who asked not to be identified because the move isn’t yet public. Apple TV+, which launched in 2019, had been reserved for the company’s own operating system and third-party TV platforms like Roku.
The move marks the rare occasion when Apple is offering services on Google’s Android, its biggest competitor in smartphone software. Though Apple does provide its Music service as an Android app, it typically tries to keep customers within the bounds of its own product ecosystem.
Taking this step suggests that Apple is trying to boost the appeal of TV+ and challenge streaming services like Netflix and Disney+. Though the iPhone maker has had hits on the platform, such as Severance and Ted Lasso, it lags well behind the biggest platforms in viewers, according to industry estimates. Apple has never disclosed subscriber or revenue figures for TV+.
Launched at $4.99 per month, Apple TV+ now costs $9.99 monthly. Bloomberg News first reported last year that Apple was working on an Android app for TV+. A spokesperson for the Cupertino, California-based company declined to comment.
In addition to the TV+ move, Apple will allow users to access its MLS Season Pass on the Android TV+ app, the people said. Apple launched that service, which lets fans watch Major League Soccer matches, in February 2023.
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