Apple (AAPL) is in the midst of some massive changes. The company is continuing to roll out its Apple Intelligence generative AI platform, contending with slowing iPhone growth, and in search of its next major product. At the same time, the tech giant has seen a number of executive departures over the last year.
Apple’s App Store head Matt Fischer, chief people officer Carol Surface, VP of talent management Sjoerd Gehring, and head of Apple’s headset group Dan Riccio have either left or are leaving the company this year, according to Bloomberg.
CFO Luca Maestri is also set to transition to lead Apple’s corporate services teams on Jan. 1. The moves follow a similar trend in 2022 and 2023, during which the company lost several executives to retirement or other opportunities.
One person, however, is sticking around for the long run. In an interview with Wired’s Steven Levy, CEO Tim Cook said it’s hard to imagine his life without Apple.
“It’s a privilege of a lifetime to be here. And I’ll do it until the voice in my head says, ‘It’s time,’ and then I’ll go and focus on what the next chapter looks like,” Cook told Levy.
Cook has been with Apple since he moved over from Compaq in 1998. He served as the company’s COO before taking on the role of CEO in 2011.
The chief executive has guided Apple through the years following the death of co-founder Steve Jobs, launched some of its most successful products including the Apple Watch and AirPods, and successfully navigated the transition from relying on Intel chips for its Mac line of computers to its own custom chips.
But the company has also faced setbacks on his watch, including ditching a multiyear Apple car effort. The iPhone maker is also dealing with slow sales of its pricy Apple Vision Pro headset.
Now Cook must guide Apple through an antitrust lawsuit filed by the Department of Justice earlier this year that accuses the company of anticompetitive practices.
With so much on Cook’s plate at any one time, it’s difficult to know when he will eventually step down from the role he’s held for the last 13 years.
Email Daniel Howley at [email protected]. Follow him on Twitter at @DanielHowley.
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