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Home Technology & Startups

Apple is back on Trump’s good side. The cost? $600 billion.

August 8, 2025
in Technology & Startups
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Apple (AAPL) on Wednesday announced it is increasing its US investment commitments over the next four years to $600 billion, tacking $100 billion onto the original $500 billion the company said it would invest back in February.

The tech giant revealed its latest spending plan during a press briefing in the Oval Office alongside President Trump, during which CEO Tim Cook presented the president with a glass plaque complete with a gold base, all made in the US.

The move comes after Trump threatened to place a 25% tariff on Apple’s iPhones made overseas and in the face of a potential 100% tariff on semiconductors.

Read more: The latest news and updates on Trump’s tariffs

But during the event, Trump said Apple, as well as other companies that invest in the US, would be exempt from that 100% tariff. The White House also said Wednesday that Apple would largely escape Trump’s planned 50% tariff on US-bound Indian exports.

Apple began building the vast majority of iPhones destined for the US in India after Trump revealed his plans to place tariffs as high as 145% on Chinese goods, a decision that angered the president.

But $600 billion seems to have wiped away all of those fears. During the press conference Wednesday, Trump largely brushed aside a reporter’s question about whether iPhones will be made in the US, saying that Apple isn’t making the investments that it’s making in the US anywhere else. He later added that the administration may eventually incentivize the company to build in America.

El presidente Donald Trump estrecha la mano del director general de Apple, Tim Cook, en el Despacho Oval, el miércoles 6 de agosto de 2025, en Washington. (AP Foto/Alex Brandon)
President Donald Trump and Apple CEO Tim Cook during a press event in the Oval Office. (AP Foto/Alex Brandon) · ASSOCIATED PRESS

Apple, at least it seems, is clear of those semiconductor tariffs, and it won’t have to worry too much about India’s tariffs.

It’s been a rocky few months for Apple, but it appears its relationship with Trump is back on solid footing, for now.

This isn’t the first time Apple has successfully navigated its relationship with Trump to avoid taking a major financial hit from tariffs. Cook met with Trump a number of times throughout his first term in office and made investment commitments in the US that helped spare Apple from the worst of Trump’s levies.

In 2017, Apple announced its Advanced Manufacturing Fund aimed at investing $1 billion in US companies, including $200 million for Corning’s Harrodsburg, Ky., plant. That’s the same facility Apple committed $2.5 billion to during its press event Wednesday.

In January 2018, as Trump threatened a trade war, Apple again came forward with a plan to invest in the US. This time, the company said it would contribute $350 billion to the economy via new investments and spending at domestic suppliers and manufacturers. The move coincided with Apple repatriating some $250 billion under a tax bill at the time.

That year, Trump placed tariffs on some $200 billion worth of Chinese imports, but Apple scored an exemption on its iPhone, thanks to Cook’s lobbying, the Washington Post reported at the time.

In 2019, Apple barely dodged another wave of tariff threats on Chinese-made iPhones. China is Apple’s largest iPhone manufacturer.

Later that year, Apple revealed that it would build its next-generation, high-powered Mac Pro desktop at a factory in Austin, Texas. Cook also took Trump on a tour of the facility, creating a photo op for both men.

While the iPhone slipped past Trump’s tariffs during his first term, the company’s AirPods and Apple Watch weren’t so lucky. Both products were hit with levies in 2019, though Apple successfully lobbied and won an exemption for the Apple Watch in 2020.

Cook’s steady hand guiding Apple throughout Trump’s first term and relatively friendly relationship with the president was in sharp contrast to that of Google CEO Sundar Pichai and Meta CEO Mark Zuckerberg, who regularly fell on Trump’s bad side.

The president frequently accused the companies of bias against conservative voices. Zuckerberg suspended Trump’s accounts on Meta’s platforms following the Jan. 6 attack on the Capitol, and Trump threatened to jail the CEO in the run-up to the 2024 election.

Cook, looking to ensure Apple kept up its relationship with Trump going into his second term, donated $1 million to his inauguration fund. Google, Meta, and Amazon followed with their own donations, taking a page out of Cook’s playbook.

But Cook also ran into trouble with Trump this year, as the president lambasted Apple for moving its iPhone manufacturing to India and called on the company to manufacture its phones in the US, something that experts say would require an incredible effort.

For the time being, though, Apple looks as though it can take a breather from its tariff worries.

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Sign up for Yahoo Finance’s Week in Tech newsletter. · yahoofinance

Email Daniel Howley at dhowley@yahoofinance.com. Follow him on X/Twitter at @DanielHowley.

For the latest earnings reports and analysis, earnings whispers and expectations, and company earnings news, click here

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Tags: AppleApple WatchPresident TrumpTim Cook
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