The country’s two-week Singles’ Day sales period this year yielded “a double-digit, year-on-year decline in iPhone sales”, as Apple “faced pressure from an abnormally high number” of new flagship smartphone models that domestic competitors launched just before and during the annual shopping extravaganza, according to a report published on Wednesday by Counterpoint Research.
The report did not provide the exact percentage drop or the fewer number of iPhone sales that Counterpoint tracked during the event’s sales period, which ran from October 28 to November 10.
Overall, Singles’ Day smartphone sales this year fell 9 per cent compared with last year, as market demand and consumers’ enthusiasm for promotions have been subdued by economic headwinds, according to the Counterpoint report.
