When you think of Instagram influencers, you usually picture the youthful stars of reality TV shows such as Love Island.
However, one influencer, or should we say granfluencer, has proved that youth isn’t everything.
New research from PensionBee has found that 91-year-old Instagram star @BaddieWinkle, a.k.a. Helen Ruth Elam, is likely earning more than many top Love Island stars.
The data found that Helen, from the US, who boasts 3.5million followers, makes an average £6,791 from every post on the site.
It’s not hard to see why she’s so in-demand when she thrills fans with her bright outfit and swimwear posts as well as her energetic outlook on life.
And Helen isn’t the only mature influencer who is raking in the cash online.
The data found that many 65-and-overs that are earning more money per post on Instagram compared to our favourite Love Island stars.
Fellow US granfluencer @iconaccidental, known as Accidental Icon, is believed to earn an average £2,152 per Instagram post.
The 66-year-old, whose real named is Lyn Slater, keeps her 754,00 followers entertained with her gorgeous outfits and fashion posts.
Meanwhile fellow American, @lili_hayes – a dancer – earns an estimated £1,700 per post at the age of 73, thanks to her army of 600,000 followers.
When it comes to Love Islanders, Dani Dyer, 24, is one of the top earning influencers.
She is believed to rake in an average £6,621 per Instagram post, with the star boasting 3million followers.
Dani is followed by Maura Higgins, 30, with roughly £6,256 per post, as well as 27-year-old Olivia Buckland (around £5,042 per post) and 23-year-old Amber Gill (around 5,033 per post).
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Kem Cetinay, 25, is the top male Love Island star to feature on the list.
He is believed to earn an average £4,500 per post – followed by 28-year-old Chris Hughes (around £4,030 per post) and 29-year-old Jack Fincham (around £3,856 per post).
Those who are interested in finding out the rest of the data from the research can find it on the PensionBee website.
The news comes amid a current TikTok trend which sees social media stars exposing their real age.
Many age-defying influencers have left fans shocked by exposing how old they really are, as some fans thought they were children.