• Education
    • Higher Education
    • Scholarships & Grants
    • Online Learning
    • School Reforms
    • Research & Innovation
  • Lifestyle
    • Travel
    • Food & Drink
    • Fashion & Beauty
    • Home & Living
    • Relationships & Family
  • Technology & Startups
    • Software & Apps
    • Startup Success Stories
    • Startups & Innovations
    • Tech Regulations
    • Venture Capital
    • Artificial Intelligence
    • Cybersecurity
    • Emerging Technologies
    • Gadgets & Devices
    • Industry Analysis
  • About us
  • Contact
  • Advertise with Us
  • Privacy & Policy
Today Headline
  • Home
  • World News
    • Us & Canada
    • Europe
    • Asia
    • Africa
    • Middle East
  • Politics
    • Elections
    • Political Parties
    • Government Policies
    • International Relations
    • Legislative News
  • Business & Finance
    • Market Trends
    • Stock Market
    • Entrepreneurship
    • Corporate News
    • Economic Policies
  • Science & Environment
    • Space Exploration
    • Climate Change
    • Wildlife & Conservation
    • Environmental Policies
    • Medical Research
  • Health
    • Public Health
    • Mental Health
    • Medical Breakthroughs
    • Fitness & Nutrition
    • Pandemic Updates
  • Sports
    • Football
    • Basketball
    • Tennis
    • Olympics
    • Motorsport
  • Entertainment
    • Movies
    • Music
    • TV & Streaming
    • Celebrity News
    • Awards & Festivals
  • Crime & Justice
    • Court Cases
    • Cybercrime
    • Policing
    • Criminal Investigations
    • Legal Reforms
No Result
View All Result
  • Home
  • World News
    • Us & Canada
    • Europe
    • Asia
    • Africa
    • Middle East
  • Politics
    • Elections
    • Political Parties
    • Government Policies
    • International Relations
    • Legislative News
  • Business & Finance
    • Market Trends
    • Stock Market
    • Entrepreneurship
    • Corporate News
    • Economic Policies
  • Science & Environment
    • Space Exploration
    • Climate Change
    • Wildlife & Conservation
    • Environmental Policies
    • Medical Research
  • Health
    • Public Health
    • Mental Health
    • Medical Breakthroughs
    • Fitness & Nutrition
    • Pandemic Updates
  • Sports
    • Football
    • Basketball
    • Tennis
    • Olympics
    • Motorsport
  • Entertainment
    • Movies
    • Music
    • TV & Streaming
    • Celebrity News
    • Awards & Festivals
  • Crime & Justice
    • Court Cases
    • Cybercrime
    • Policing
    • Criminal Investigations
    • Legal Reforms
No Result
View All Result
Today Headline
No Result
View All Result
Home Technology & Startups

Bluesky promises to shake up social media. It might finally succeed.

December 8, 2024
in Technology & Startups
Reading Time: 6 mins read
A A
0
6
SHARES
13
VIEWS
Share on FacebookShare on Twitter


When Twitter co-founder Jack Dorsey tasked an internal team at the social media platform with developing an open and decentralized protocol in 2019, he envisioned a restart of sorts. Dorsey longed for the early days of the company, saying social media incentives had driven platforms to focus on “content and conversations that [spark] controversy and outrage.”

Five years later, that vision is taking shape with Bluesky, the social media platform born out of Twitter (now called X under Elon Musk’s ownership). Bluesky, which became an independent company in 2021, has amassed millions of users since opening up to the public earlier this year.

Proponents of decentralization say the timing may finally be right for open platforms as social media moves toward a more fragmented future.

“Centralized organizations cannot serve the needs of diverse communities,” Bluesky COO Rose Wang told Yahoo Finance. “It’s why I think users have felt like they’ve been left behind.”

Bluesky’s more than 24 million users represent a fraction of X’s estimated user base, but the platform has seen significant growth following President-elect Donald Trump’s election win.

Last month, Bluesky remained near the top of Apple’s App Store, and the app’s daily downloads even briefly pushed past those of X.

Bluesky’s platform is built on top of the “AT Protocol,” a decentralized, open-source technology that allows users control their online experiences.

Unlike Meta’s (META) suite of apps or Google’s (GOOG) YouTube, where the company holds the keys to the algorithm and dictates the platform’s experience, decentralized platforms allow users themselves to shape their experiences, including content moderation.

“It reminds me of the promise of the early internet, where everybody is a publisher of their own content — very egalitarian,” said Damian Rollison, director of market insights at marketing platform SOCi.

The company’s ambitions extend beyond social media. Instead of confining users to a single platform, it aims to allow users to move their identities seamlessly from platform to platform.

“The idea is you can put Reddit, Facebook, dating apps, Goodreads, anything on top of our protocol,” Wang said. “Why do you want to do that? Because then your identity, your data can actually move from platform to platform, and you’re not locked into these walled gardens. You own your identity on Bluesky versus having the platforms own your identity.”

The Bluesky app logo is displayed on a smartphone with the Bluesky icon together with X visible in the background in this photo illustration in Brussels, Belgium, on November 24, 2024. (Photo by Jonathan Raa/NurPhoto via Getty Images)
The Bluesky app logo is displayed on a smartphone with the Bluesky icon together with X visible in the background in this photo illustration on Nov. 24, 2024. (Jonathan Raa/NurPhoto via Getty Images) · NurPhoto via Getty Images

According to Shannon McGregor, an associate professor at the University of North Carolina’s Hussman School of Journalism and Media, the push for more distributed control of online experiences has been gaining steam.

A recent survey by Ipsos analyzing the role of digital platforms in eight countries found that users have a negative perception of social media and are increasingly opting for “platform ambivalence,” turning to multiple outlets for news and information.

“Wrapped up in [the migration to alternative platforms] is the desire to be in a space that’s not controlled by a single billionaire,” McGregor said. “I think people have a desire to not be sort of at the whims of both large companies, but also singular figures.”

Bluesky isn’t the first in its quest to shake up the social media landscape. A handful of companies have attempted to reinvent the online experience.

Mastodon most recently positioned itself as the Twitter alternative following Musk’s acquisition of the company in 2022. And right-wing platforms like Parler and Gab have become popular alternatives for more extremist views.

Trump himself started Truth Social (DJT) after his Facebook and Twitter accounts were suspended in the aftermath of the Jan. 6 insurrection.

But none of those platforms have attracted a large enough user base to compete with X or Meta’s apps.

While Bluesky now claims more than 24 million users, that figure pales in comparison to the 275 million monthly active users on Meta’s Threads.

“For a long time Meta has spent a lot of their money buying rivals,” McGregor said. “So even if there were other places that people might have gone, [Meta] bought those places, incorporated them into their own suite of apps. There’s been business practices that have made other options not possible.”

There are signs that may be changing. Under the Biden administration, the Department of Justice has brought cases against Apple (AAPL), Amazon (AMZN), and Alphabet to rein in what it views as anticompetitive behavior in the tech sector.

And the Trump administration isn’t likely to let up on Big Tech.

Incoming Federal Communications Chair Brendan Carr indicated the agency plans to take “broad ranging actions” against major tech firms, including a review of Section 230, the law that shields companies from liability for third-party content on their platform, in a letter he penned last month.

Rollison said all of this suggests a potential opening for a decentralized platform like Bluesky to finally gain hold.

“There are going to be platforms that serve a variety of needs and adhere to a variety of people’s goals and values,” Rollison said. “That calcification of services centered in a few very large platforms probably does not serve consumers very well in the long term. I think we’re starting to see that break up.”

Akiko Fujita is an anchor and reporter for Yahoo Finance. Follow her on X @AkikoFujita.

Click here for the latest technology news that will impact the stock market

Read the latest financial and business news from Yahoo Finance


Tags: BlueskyDamian RollisonDonald Trumpopen platformssocial media platformTwitter
Previous Post

A roadmap to a Canada that’s taken seriously again

Next Post

Scholz welcomes end of al-Assad’s rule in Syria

Related Posts

Exclusive-Nvidia modifies H20 chip for China to overcome US export controls, sources say

May 9, 2025
5

Oil prices little changed ahead of Sino-US trade meeting

May 9, 2025
6
Next Post
Download app from appStore

Scholz welcomes end of al-Assad's rule in Syria

  • Trending
  • Comments
  • Latest
Family calls for change after B.C. nurse dies by suicide after attacks on the job

Family calls for change after B.C. nurse dies by suicide after attacks on the job

April 2, 2025
Pioneering 3D printing project shares successes

Product reduces TPH levels to non-hazardous status

November 27, 2024

Hospital Mergers Fail to Deliver Better Care or Lower Costs, Study Finds todayheadline

December 31, 2024

Police ID man who died after Corso Italia fight

December 23, 2024
Harris tells supporters 'never give up' and urges peaceful transfer of power

Harris tells supporters ‘never give up’ and urges peaceful transfer of power

0
Des Moines Man Accused Of Shooting Ex-Girlfriend's Mother

Des Moines Man Accused Of Shooting Ex-Girlfriend’s Mother

0

Trump ‘looks forward’ to White House meeting with Biden

0
Catholic voters were critical to Donald Trump’s blowout victory: ‘Harris snubbed us’

Catholic voters were critical to Donald Trump’s blowout victory: ‘Harris snubbed us’

0

Sri Lanka’s HNB net up 48-pct in March 2025 quarter todayheadline

May 9, 2025
'FaceAge' AI Tool Can Predict Your Biological Age From a Selfie

A Revolutionary New Algorithm Picks Your Biological Age From a Photo : ScienceAlert todayheadline

May 9, 2025
Full Moon among flowering tree branches

May’s Full Flower Moon blooms

May 9, 2025
feature

What’s the matter? The role of white matter microstructure in depression-related cognitive decline

May 9, 2025

Recent News

Sri Lanka’s HNB net up 48-pct in March 2025 quarter todayheadline

May 9, 2025
4
'FaceAge' AI Tool Can Predict Your Biological Age From a Selfie

A Revolutionary New Algorithm Picks Your Biological Age From a Photo : ScienceAlert todayheadline

May 9, 2025
2
Full Moon among flowering tree branches

May’s Full Flower Moon blooms

May 9, 2025
2
feature

What’s the matter? The role of white matter microstructure in depression-related cognitive decline

May 9, 2025
2

TodayHeadline is a dynamic news website dedicated to delivering up-to-date and comprehensive news coverage from around the globe.

Follow Us

Browse by Category

  • Africa
  • Asia
  • Basketball
  • Business & Finance
  • Climate Change
  • Crime & Justice
  • Economic Policies
  • Elections
  • Entertainment
  • Entrepreneurship
  • Environmental Policies
  • Europe
  • Football
  • Gadgets & Devices
  • Health
  • Medical Research
  • Mental Health
  • Middle East
  • Motorsport
  • Olympics
  • Politics
  • Public Health
  • Relationships & Family
  • Science & Environment
  • Software & Apps
  • Space Exploration
  • Sports
  • Stock Market
  • Technology & Startups
  • Tennis
  • Travel
  • Uncategorized
  • Us & Canada
  • Wildlife & Conservation
  • World News

Recent News

Proximus Q1 2025 presentation: Domestic and global segments drive EBITDA growth

Proximus Q1 2025 presentation: Domestic and global segments drive EBITDA growth todayheadline

May 9, 2025

Sri Lanka’s HNB net up 48-pct in March 2025 quarter todayheadline

May 9, 2025
  • Education
  • Lifestyle
  • Technology & Startups
  • About us
  • Contact
  • Advertise with Us
  • Privacy & Policy

© 2024 Todayheadline.co

Welcome Back!

OR

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In
No Result
View All Result
  • Business & Finance
  • Corporate News
  • Economic Policies
  • Entrepreneurship
  • Market Trends
  • Crime & Justice
  • Court Cases
  • Criminal Investigations
  • Cybercrime
  • Legal Reforms
  • Policing
  • Education
  • Higher Education
  • Online Learning
  • Entertainment
  • Awards & Festivals
  • Celebrity News
  • Movies
  • Music
  • Health
  • Fitness & Nutrition
  • Medical Breakthroughs
  • Mental Health
  • Pandemic Updates
  • Lifestyle
  • Fashion & Beauty
  • Food & Drink
  • Home & Living
  • Politics
  • Elections
  • Government Policies
  • International Relations
  • Legislative News
  • Political Parties
  • Africa
  • Asia
  • Europe
  • Middle East
  • Artificial Intelligence
  • Cybersecurity
  • Emerging Technologies
  • Gadgets & Devices
  • Industry Analysis
  • Basketball
  • Football
  • Motorsport
  • Olympics
  • Climate Change
  • Environmental Policies
  • Medical Research
  • Science & Environment
  • Space Exploration
  • Wildlife & Conservation
  • Sports
  • Tennis
  • Technology & Startups
  • Software & Apps
  • Startup Success Stories
  • Startups & Innovations
  • Tech Regulations
  • Venture Capital
  • Uncategorized
  • World News
  • Us & Canada
  • Public Health
  • Relationships & Family
  • Travel
  • Research & Innovation
  • Scholarships & Grants
  • School Reforms
  • Stock Market
  • TV & Streaming
  • Advertise with Us
  • Privacy & Policy
  • About us
  • Contact

© 2024 Todayheadline.co