Chew on this: fast-food giant Burger King is lowering the price of its signature Whopper sandwich to roughly the cost of a gumball.
The Restaurant Brands International-owned
burger chain is temporarily flipping its Whopper prices back to 37 cents on Friday and Saturday (Dec. 3 and Dec. 4) to honor of the 64th anniversary of the sandwich’s debut on the menu. The deep discount marks the 1957 price of the flame-broiled burger traditionally topped with lettuce, tomatoes, mayo, ketchup, pickles and onions, which normally costs around $4 today.
“In 1957, Burger King changed the game with the introduction of the Whopper sandwich — an iconic, flame-grilled burger prepared your way (with 1,024 potential combinations, to be exact),” Burger King North America head of marketing communications Zahra Nurani wrote in a statement. “And now, 64 years later, we’re excited to celebrate our beloved burger by offering The Whopper for its original price of 37 cents exclusively to Royal Perks members.”
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The throwback deal is only available to Burger King’s Royal Perks members, however, and must be ordered online or on BK’s app.
Rival burger chain McDonald’s
recently ran a similar promotion, dishing Egg McMuffins for just 63 cents (rolled back from its modern-day $3.99 price) in November to mark the breakfast sandwich’s 50th birthday. Customers also had to order the marked-down McMuffins through the McDonald’s app in order to take advantage of the deal.
Burger King’s Royal Perks program is a service that allows customers to gathering points through purchases in order to redeem for menu items. Other chains like McDonald’s, Chipotle
offer similar programs.
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Burger King recently partnered with Robinhood Inc.
to give members of its Royal Perks programs a chance to earn cryptocurrency through qualified purchases. Customers could earn bitcoin
by spending $5 on the Burger King’s app.
Shares of Restaurant Brands International
are down about 7% so far this year, compared to a 7.97% gain for the S&P 500
over the same period.