Patriots owner Robert Kraft launches the blue square pin this month as part of his Stand Up To Jewish Hate campaign.
Kraft, 81, launched the campaign on Monday, March 27 after revealing his concerns about the rise of antisemitism in the United States. Last year, the Anti-Defamation League (ADL) reported the highest number of antisemitic incidents in the US since 1979.
You might start to notice the Stand Up To Jewish Hate campaign advert on screens this spring. This will start to see the return of blue squares to social media and even on some fashion items, as sported by Robert Kraft.
Robert Kraft invests $25m in Stand Up To Jewish Hate campaign
This March, Robert Kraft is taking action in support of America’s Jewish community.
The New England Patriots CEO is investing $25 million in his Stand Up To Jewish Hate campaign. This will go towards funding public service adverts that ask Americans to say “no” to antisemitism and combat hate against the Jewish population.
Stand Up To Jewish Hate was launched after the ADL reported that antisemitic incidents in the United States rose by 36% last year. This is the highest on record in nearly 45 years. It also follows more controversial remarks coming from the likes of Kanye West about Jewish people, most recently, Jonah Hill.
Why is a blue square the symbol of the campaign?
Two years ago, you may remember many people posting a blue square on Instagram. Its meaning stems from the #BlueOutFriday trend. This campaign is reminiscent of Blackout Tuesday, the social media campaign in support of Black Lives Matter.
Blue Out Friday took place for the first time on Friday, May 21, 2021. It encouraged individuals to post a blue square to their social media profiles in support of the Jewish community.
Robert Kraft has since explained the relevance of the symbols to the campaign. “This little blue square represents the Jewish population in the United States – 2.4%,” said Kraft. “But we’re the victims of 55% of the hate crimes in this country.”
Can you buy a blue square pin to support Stand Up To Jewish Hate?
During appearances promoting the Stand Up To Jewish Hate campaign, Robert Kraft was seen wearing a small blue lapel pin on his blazer. While speaking at the TV networks, Kraft handed out blue square pins in support of the campaign to the correspondents.
Following this act, people have been searching for where to buy a Stand Up To Jewish Hate pin.
As of yet, there is nowhere to purchase the blue square pin Robert Kraft was sporting. They are not (hopefully yet) for sale on the Stand Up To Jewish Hate campaign website. For those who are looking to show their support, the only way thus far is to share the blue square emoji on your social media to participate in the campaign.
In other news, Can you buy Robert Kraft’s blue pin? Stand Up To Jewish Hate campaign launches
