It’s probably the greenest lager in the world… a beer served in bottles made from wood.
And Carlsberg’s Fibre Bottle is even claimed to keep the contents cooler than cans or glass ones.
The experimental bottles have a plant-based lining which the Danish brewer says “protects the taste and carbonation”.
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Even the beer inside is greener as it’s been brewed with organic barley to cut its impact on nature.
Carlsberg’s Sam Johnson said: “The bottle is the result of years of passion, hard work and collaboration – and another step forward in our journey to reduce the impact of our packaging.
“Getting these bottles in the hands of consumers to experience it for themselves is the next stage in the development and we’re delighted to be taking part in the trial.”
The bottles look set to be collectors’ items, with just 100 being given away in the UK via social media.
But the brewer is hoping to roll them out globally in “coming years”. They are still topped with a traditional cap, but Carlsberg plans to replace those with a more eco-friendly alternative soon.
Experts reckon enjoying just a few bottles of imported lager each day can add up to a tonne of CO2 to a drinker’s annual carbon footprint.
Carlsberg says its greener bottle is part of its aim to slash emissions created by the manufacture of regular glass bottles by 80%.
The fibre bottles will be available from tomorrow across western Europe.