With the average Brit spending 15% of their monthly income on leisure activities, sectors are set on finding new ways to attract our customers and, sometimes, these methods overlap. Did you know that retailers and online casino operators use similar business models to entice prospective customers, for example? While retail settings commonly use buy one get one (BOGO) promotions, sales promotions are also crucial in helping an online casino build a base of loyal customers. Because of this, we will explore some of the best online casino promotions to look out for that are also available in the retail space.
Retailers use the buy one get one (BOGO) promotional method to boost sales. Land-based stores and eCommerce platforms will offer consumers products at a reduced price or for free when they purchase another product at the full price. For instance, you may see a buy one get one free promotion at stores like Sephora. Meanwhile, in the online casino industry, we see BOGO promotions in the form of free tickets. For example, when you’re playing bingo online, you may see ticket promotions based on a buy one get one free dynamic in bingo rooms, slot games, and Slingo titles. Or, free tickets may be available after you complete a specific task or reach a betting target. The retail equivalent is completing the task of purchasing a product at full price before you can receive your free product.
Likewise, online casinos offer rewards programs or individual bonuses like reload bonuses to existing players. Reload bonuses are casino promotions that give players something extra after they make a deposit, but it’s only available to existing customers. While businesses need to focus on rounding up new customers, they also need to focus their efforts on continuing to build relationships with their existing target audience. It’s these existing customers that help generate brand loyalty and encourage word-of-mouth marketing.
Retailers are famous for offering rewards programs and loyalty points to the customers who keep coming back. Often, retail businesses reward existing customers for every purchase they make with points that can be traded in for more expensive products. For example, Bath & Body Works offers a loyalty program that allows customers to get a full-size product if they earn 75 points. To accumulate 75 points, customers have to make around 75 regular purchases from the store specializing in home fragrances, bath and body products and supplies, and gifts.
Both retailers and online casinos also offer welcome bonus packages. These bonuses in the retail space reward shoppers for signing up for loyalty programs, and newsletters and for making their first purchase. For example, American clothing retailer Everlane offers a 10% off promotion. This discount only applies to first-time customers who have created new accounts. Online casinos do something similar, but sign-up bonuses often allow new players to collect free game tickets when they create their accounts. New gamblers can also collect rewards after making their first deposit.
Businesses today feed off the success of other industries. The best way to learn is to study your surroundings and competition, and online casino operators have succeeded in this. Since transitioning online, casino operators have begun offering a diverse and lucrative selection of bonuses and promotions that bear similarities to those in the retail space, such as free tickets in the form of a BOGO dynamic.