According to an article that had been published by the BBC, since the global Covid-19 pandemic, nearly 3% of the United States workforce had resigned in October. The article attributed “The Great Resignation” to a number of factors, one of which being that the country has seen a rise of 500,000 self-employed workers since the pandemic hit. It is clear that more and more people are now looking towards creating rather than seeking employment.
When starting a new venture, entrepreneurs are required to take a variety of factors into account – such as what type of business entity to choose, picking a state in which they will register their business, finding a registered agent as well as the legalities that come with the filing process. However, before any of this can be done, one must first decide on a brand for the business. In this article, we will explore the various steps that are involved in creating your business brand.
Pick your focus and personality
One of the key factors in creating your brand is to find your niche market. Your brand cannot be unique and identifiable if you try to be “everything to everyone,” particularly at the onset. It is vital that you find a focal topic and allow your brand to be built around it. These are some of the factors that one should take into careful consideration when trying to find the tone and focus of their brand:
- Identify your positioning statement, which will allow you to stake your claim within the marketplace.
- Ascertain keywords that you would like to associate with your brand
- Make a list of metaphors or ideas that can be used to describe your brand
Choose your business name
When picking a name for your business, you will ideally want something that is easy to remember, unique and leaves a lasting impression. The name that you use will ultimately become synonymous with everything that you stand for, so it is imperative to make the right choice. When starting a new business, you will most likely want to create a website, so you should pick a name that has an easy-to-obtain domain.
To simplify this process, you can use a business name generator to brainstorm some name ideas. We recommend The Really Useful Information Company’s (TRUiC) free online business name generator as it also doubles as a domain name checker. The tool is easy to navigate and just requires a few simple details from users (your keywords will come in handy). Once users input the necessary details, the digital tool will provide a list of potential results in just a matter of seconds.
Write your slogan
A catchy slogan does not have to be complicated and overthought-out. Think about some of the most powerful and well-known catchphrases. Nike is the perfect example of how a slogan can be simple yet effective – “Just do it.” When looking for slogan ideas, it can be useful to refer to the keywords and metaphors that you had previously listed. Whilst you can always change your slogan as your brand develops, it is preferred that your image maintains a sense of consistency to make it easy for customers to recognize.
Design your brand logo
The design of your logo is important because it will become one of the easiest ways to get people to recognize your brand. Ideally, your logo should be created to be unique, scalable – so that it will work no matter what size it is (this is why simplicity sometimes is key), easy to identify, and relevant to your brand.
Take into consideration factors such as :
- How will your logo look on your website?
- Is it easy to identify from a distance?
- Will any text on your logo be difficult to read?
- Can it be mistaken for that of another brand?
- Does the color of the logo change how it is identified?
Your brand identity will play a huge role in how your business is perceived and received by the public. It is important to create a name and message that resonates strongly with the ideals, mission, and values of your business. It is therefore important to conduct thorough research on your target audience to ensure that you are able to properly deliver your message to your audience.