Abu Dhabi, UAE – The National Insurance Company – Daman, a subsidiary of PureHealth Group, the largest healthcare group in the Middle East, has reaffirmed its long-standing commitment to women’s health and preventive care through a month-long series of awareness initiatives designed to educate, empower, and encourage early breast cancer detection.
Daman launched a series of community-driven initiatives to advance breast health awareness and cancer prevention. These included expert-led webinars and health talks addressing risk factors and lifestyle choices. Notably, the ‘All About Women’s Health’ webinar, provided evidence-based guidance on topics such as breast health, menopause, and iron deficiency.
Drawing on global statistics, the webinar highlighted that breast cancer development is influenced by a combination of gene mutations, hormonal factors, and other risks. While inherited gene mutations account for only around 10% of cases, the vast majority arise from spontaneous mutations. The sessions also emphasised that approximately 99% of breast cancer cases occur in women, with only 0.5% to 1% affecting men. In addition, the webinar shed light on global data indicating that a new case of breast cancer is diagnosed every 15 seconds worldwide.
On-site screening events at client locations offered breast health services, including initial check-ups followed by clinical breast exams or mammograms. Women’s health was also spotlighted through its newsletter, reinforcing the importance of early detection and long-term wellbeing.
Daman also collaborated with leading healthcare providers and organisations, including the Abu Dhabi Health Services Company (SEHA), to support their Breast Cancer awareness campaign this year. This partnership enabled the delivery of free screenings, expert consultations, and community engagement opportunities, reinforcing a shared goal of empowering women with greater understanding of their health.
Khaled Ateeq Aldhaheri, Chief Executive Officer of Daman, said: “At Daman, we remain committed to advancing the culture of prevention and public health through initiatives that empower individuals with knowledge and access to quality care. By combining medical expertise with community engagement, we aim to make preventive healthcare an integral part of everyday life across the UAE.”
He added, “While these efforts were activated during Breast Cancer Awareness Month, we emphasise that the importance of early detection and preventive care must continue year-round—beyond October—as part of a sustained public health commitment. Our ongoing programmes reflect our dedication to supporting national health objectives and promoting healthier, happier and more informed communities.”
Encouraging Healthy Habits for Cancer Prevention
Daman’s initiatives also highlighted the critical role that lifestyle plays in preventing cancer. According to global research by World Health Organisation (WHO), 30-50% of all cancer cases are preventable by adopting health habits. Maintaining a healthy body weight, eating a balanced diet, avoiding tobacco use, and regular physical activity of at least 150 minutes a week has been shown to lower the likelihood of several cancers including breast, oesophagus, colorectal, endometrial and kidney.
Through access to the largest healthcare network in the UAE, Daman provides its members with coverage for cancer preventive screenings such as Magnetic Resonance Imaging (MRI), mammograms, and Breast Computer-Aided Detection (CAD), according to each member’s ‘Schedule of Benefits’.
As part of its Health Insurance Literacy campaign “Ensure You Know,” Daman also worked to educate the public, highlighting the importance of choosing a health insurance plan that covers essential preventive services such as mammograms and other screenings to support early detection and long-term health.
Daman remains steadfast in its commitment to promoting early detection and holistic well-being through its corporate wellness programmes, education campaigns, and community partnerships. By embedding prevention within its long-term strategy and outreach, Daman continues to strengthen its position as a trusted health partner, empowering women and families across the UAE to take proactive steps towards a healthier and more resilient future.
About The National Insurance Company – Daman
The National Insurance Company – Daman is a comprehensive, multi-line insurer and the UAE’s leading health insurance provider, delivering tailored health insurance solutions to more than 3 million members in the UAE.
Daman was established in 2005 and began its operations in May 2006 as the first and only dedicated health insurer in the UAE.
In May 2025, Daman adopted its new legal name to reflect its expansion beyond health insurance into broader offerings, starting with Property and Casualty (P&C) Insurance. This follows earlier diversification, with the launch of the Daman Gratuity and Employee Benefits (GEB) Trust in 2024.
Daman is a subsidiary of PureHealth, the largest hospital and insurance group in the Middle East with an ecosystem that challenges lifespans and reimagines health spans. With 110+ hospitals, 316+ clinics, multiple diagnostic centres, health insurance solutions, pharmacies, health tech, procurement, investments and more.
Daman drives innovation through a combination of state-of-the-art technology and extensive expertise offered by a highly skilled and knowledgeable workforce. As the leading health insurer, Daman provides a 24/7 customer call centre and medical services authorisation team who are in direct contact with Daman’s network of over 3,000 medical facilities. The company also provides a diverse range of digital services that are unmatched in the UAE.
Daman has set high standards in the insurance industry and has been awarded a number of internationally recognised awards and quality-focused certifications.
About PureHealth:
PureHealth is the largest healthcare group in the Middle East with an ecosystem that challenges lifespans and reimagines health spans. With 110+ hospitals, 316+ clinics, multiple diagnostic centres, health insurance solutions, pharmacies, health tech, procurement, investments and more, its groundbreaking innovations are at the forefront of healthcare as the company is on a mission to unlock time for humankind. By advancing the Science of Longevity, PureHealth is introducing the healthcare of the future from the United Arab Emirates to the rest of the world.
PureHealth’s network comprises:
- SEHA – One of the largest healthcare networks of hospitals and clinics in the UAE
- SEHA CLINICS – Delivering comprehensive community-based healthcare services
- Daman (The National Insurance Company) – The UAE’s leading health insurer
- The Medical Office – Overseeing Sheikh Khalifa Hospitals and healthcare facilities established under the initiatives of H.H. The President of the UAE
- Rafed – The UAE’s largest healthcare Group Purchasing Organisation
- PureLab – Managing and operating the largest network of laboratories in the region
- One Health – A network that provides end-to-end medical solutions to a base of over 300 healthcare service providers
- The Life Corner – Abu Dhabi’s first holistic pharmacy, serving the health and wellness establishment
- Ardent Health Services – The fourth largest privately held acute care hospital operator in the US
- Circle Health Group – The largest independent operators of hospitals in the UK
- Hellenic Healthcare Group (HHG) – the largest private healthcare provider in Greece and Cyprus
- PureCS – A leading cloud and technology services provider, specialising in IT management and consulting solutions, cybersecurity, cloud services and AI information systems
- Sheikh Shakhbout Medical City (SSMC) – The UAE’s largest healthcare complex, delivering integrated complex care
To learn more, please visit www.purehealth.ae
