A DRAGONS’ Den hopeful has been seen breaking down in tears as she revealed her brother died just days before the first UK lockdown.
Sharon Keegan took to the den in a bid to secure £100,000 for an 11 per cent share in her business Peachy Lean, which sells athleisure wear.
She met face to face with Peter Jones, Deborah Meaden, Touker Souleyman,Tej Lalvani and Sara Davies to make her request.
The businesswoman told the Dragons’ about the impact Covid-19 had on her company, which sells “confidence in the form of spandex and nylon”.
But the mum began to cry as she revealed an influx in orders came in shortly after the first wave of the pandemic, but didn’t have enough stock.
“March was a very difficult time for me,” Sharon explained. “My brother died two days before the lockdown. He was 35 and had two kids.”
The Dragons quickly stepped in with words of comfort, calling the business “remarkable” and saying her brother would be “proud”.
Tej said: “Well it’s remarkable, you’ve grown the business and you’ve gone from strength to strength and that’s great.”
“I’d imagine he’d be incredibly proud,” Peter added, to which Sharon responded: “He’s here with me today.”
All of the investors were moved by Sharon’s pitch and she walked away with both Sarah and Tej making offers for £50,000 each.
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“Despite all the challenges you’ve had, you’ve been able to create something that will, I think, grow into a big brand,” Tej concluded. “I’ll be happy to share with Sara on this. I’ll offer you the other 50,000 for 10%”
Irish Noel shocked in the Den when he snapped: “You can’t have it both ways!” during tense negotiations with Sara Davies.
Sara’s co-stars were surprised when she agreed to the 10 per cent deal – on the condition that she got her money back in the first 12 months.