The foremost requirement of running a successful eCommerce store is to have an appealing website. Without this, you wouldn’t be able to convert leads into sales. Even if you intend to make sales through social media portals, having a website can support your mission.
Now, like every other website, eCommerce stores also require search engine optimization. There are numerous other sellers selling the same products as you. Therefore, in order to stay ahead in the competition, you have to gain more prominence. And this is why you need the best SEO specialist in New York.
Your job wouldn’t end after you have hired them. It’s important that you also know about how SEO works and what practices you should avoid if you want to rank higher. For the latter, we have got you covered.
In this article, we have jotted down some eCommerce SEO mistakes marketers are found guilty of making. Take a look at them:
Not Doing Proper Keyword Research
Simply selecting high-ranking keywords from a pool of popular phrases and terms won’t do much for you. As a matter of fact, you’re wasting your time, effort, and resources on them.
The key is to take into account your audience when selecting keywords. Think of ways they would search for the products you offer and then select keywords. To put it simply, you have to know the audience’s intent and match it through your keywords. The right piece of advice will be to use long-tail keywords. They can be adjusted in the title and meta descriptions. You can also use them in the product description and headings.
Stuffing Keywords in Every Sentence
This practice may have worked in the past, but now, it is strictly prohibited. Google only considers high-quality content when ranking a website. So, if your website’s content has keywords stuffed in it unnaturally, it won’t rank. It’s as simple as that.
However, this doesn’t mean that keywords aren’t important anymore. They still hold a lot of relevance and importance, but not at the cost of the quality of the content. You need to be smart and tactful enough to find the right keywords and ensure their right placement in the right frequency. It is these three ‘rights’ that will help rank your website.
Copied Content
Duplicate or copied content is never acceptable. At best, Google won’t rank your website and at worst, it will penalize you. And you won’t want to land in any of these situations.
So, make a point to get quality content written by a professional content writer. It should be relevant to what you offer and have keywords placed in the right frequency. Furthermore, it should be absolutely original. Not a line should be copied from any other source.
This practice should be followed for all the pages of your website.
Not Focusing on Security
Among various other factors, browsing security holds vital importance when it comes to improving the ranking of a website. The importance further surges up a few notches when it comes to eCommerce stores. The reason? These stores require users to enter their personal details, such as name, card information, address, etc.
Needless to say, if your website isn’t secure, users won’t feel confident sharing their data. And without sharing data, they won’t be able to make a purchase. So, make sure to get your eCommerce store completely secure. You can do so by adding an SSL certificate.
Slow Loading
Even if we keep the SEO factor aside slow loading of your website is going to turn users away. Bear in mind that not many people, apart from your loyal users, will wait for the website to fully load before they could buy things/services they require. Many will abandon it and look for other options at their disposal.
As for SEO, quick loading directly impacts the user experience, which is a vital factor when it comes to ranking a website. So, if your website loads slowly or doesn’t offer an optimal user experience, there’s definitely some work to do on the development front. Get it done as early as possible. Otherwise, your competitors are going to surge ahead in the race.
Not Taking Mobile Users into Consideration
Not catering to mobile users in this era is nothing but foolhardiness. You are missing out on a lot of prospects if you aren’t taking them into consideration. Since most people now use their smartphones and other handheld gadgets to surf the internet or to buy products/services they need, it’s the need of the hour for every eCommerce store developer to design a website that can be easily viewed and navigated on small devices.
Hiring a professional and reliable local SEO firm can help you steer clear of these eCommerce SEO mistakes.