The Green Party’s new logo is an emoji.
The federal party unveiled its new brand, a green dot, on Tuesday on Parliament Hill, possibly weeks before a snap federal election.
“The great thing about this logo is that it is easily reproducible … It is also an emoji, quite frankly,” Green Party co-leader Jonathan Pedneault said at a news conference.
“So it is something that is highly versatile.”
Pedneault added that he hoped the party’s grassroots members could easily reproduce the logo.
“We want this logo to be representative. But also, we want people to feel some ownership towards it,” Pedneault told reporters. “And there’s no better way for that to happen than making it easy for people to reproduce.”
For longtime leader Elizabeth May, the logo centres on the party’s core environmental principles.
“It’s a statement around the things that really matter. Yes, a round dot — the planet … yes, a circular economy,” she said.
“What have we committed ourselves to for generations as a country but a rip-and-strip economy where raw resources get shipped out?”
Co-leaders Elizabeth May and Jonathan Pedneault, speaking on Tuesday from Parliament Hill, said the process to change the Green Party’s logo has been underway for about a year and a half.
May said the last time the party rebranded was 25 years ago. It comes after a tumultuous period for the Greens.
The popularity of the Greens peaked in 2019, winning three seats in the House of Commons. With a new leader, Annamie Paul, the party hoped to chart a new future.
However, the floor crossing of one of their MPs to the Liberals, internal politics and an attempt to dump their leader in the lead up to the 2021 election marked a low point for the party.
“For me, this is a bit of wind in my sails,” said the party’s Ontario MP, Mike Morrice. “With a strong and refreshed brand, with strong leadership, this is what allows me to continue strongly advocate in my community.”
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