Holly Willoughby could reportedly get a huge pay rise in a last-resort plan from ITV to resolve the ex agent row.
ITV’s darling has reportedly become embroiled in a row with her former agents YMU Group.
In recent weeks, it’s claimed they want a cut of her commission under a sunset provisions clause in her contract where agents collect commission from a celebrity who has left them.
Now it’s emerged ITV may resolve the situation amicably by bumping up Holly’s salary if talks reach a crisis point, according to reports.
A source told The Sun : “Holly’s YMU row sparked some serious worries at ITV as they know how adamant she is that she shouldn’t have to pay them. They are hoping the situation can be amicably resolved. But they have agreed a last-resort plan to up her salary if it was to reach crisis level.
“They have not yet had a conversation with Holly about this and she’d never dream of asking for a raise. But they know how popular she is and they can ill-afford to lose her, especially when Susanna’s future is uncertain.
“She has been very concerned about the fall in ratings since Piers was axed and bosses fear that, unless they can recover, she will start considering her options next year. It is no coincidence that, following that conversation, Piers was approached.”
ITV representatives did not want to offer a comment to The Mirror.
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The Mirror also reached out to Holly Willoughby’s representatives for comment.
Holly cut ties with her former agents YMU Group last year.
YMU Group represents celebrity clientele including Phillip Schofield, Amanda Holden and Ant and Dec.
Instead, Holly set up her own agency Roxy in August last year to manage herself.
All her staff employed are female.
Holly has been a starring role on This Morning since she joined the sofa in 2009.
Also, she teams up with Phillip to co-host ITV reboot show Dancing on Ice.
The TV star balances her high-flying presenting career with raising her three children at home with her husband Dan.