It is important as a business to keep up with emerging trends. You never know when recent developments can provide a strong boost for your company. That is definitely the case with the clever and strategic use of QR codes. These 2D barcodes can be scanned with a smartphone and impart timely information to your customers. The use of QR codes is rapidly evolving and becoming more sophisticated; they can now be customized for all of your product packagings.
This allows you to engage your customers on many levels. With ePac connect and the use of QR codes, you can send customers right to your website. While there, they can access discounts, read about the product, watch a video, or more. With food products, you can highlight ingredients, providing the transparency consumers demand. With QR codes, you can also gather important information about who is buying your product as well as keeping track of supply chain issues.
Developing Long Lasting Consumer Relationships
You know that attracting customers is often a challenging, mysterious journey, and you want to retain the customers you do attract and keep that relationship going strong in whatever way you can. Superior packaging provides many opportunities for this:
- Showing your commitment to the environment with sustainable packaging
- Offering custom printed mylar bags that lock in freshness
- Telling the story of your company’s passion for the product it sells
- Providing high-quality graphics that promote a sense of satisfaction in the buyer
- Promoting customer engagement with loyalty points and reward programs
- Empowering consumers with the information they desire
All of these packaging enhancements are available for a variety of products. Whether your company is looking to market snacks, supplements, coffee and tea, jerky, beauty products, or something else, it is always beneficial to deliver more than is expected. With the right packaging, you get all of this and more. Through the technology of digital printing, you can save money in your packaging budget with low minimum runs and no plate or set up fees.
Brand Recognition
With custom flexible packaging solutions, you get the brand recognition your product deserves. Whether you are using custom stand up pouches, lay flat pouches or roll stock, you can design the packaging to look just the way you want it. Photo-quality graphics allow your product to stand out on the store shelf or your online platform. The flexibility of this technology also allows for a high degree of personalization for your product, allowing you to establish a brand identity convincingly. The capabilities of digital printing also allow for product differentiation through techniques such as mosaic, collage, and metallic effects.
The use of QR codes in new and exciting ways is a game-changer for many small to medium-sized companies. Consumers can now verify product authentication by scanning the package. This protects consumers from counterfeit products and gray market diversion tactics. It also protects your brand’s reputation by adding another layer of security. With the right packaging, you can make sure you are doing everything you can to attract and retain customers.