Online businesses are today’s gold mines. To catch up with these dynamic ventures, most enterprises are tactically competing for the most effective strategies in digital marketing for eCommerce. Whether it is boosting sales, building a brand, or connecting with customers, the competition is savage with billions of choices. Where does one begin in this competitive venture? Here are the fundamental strategies that give directives on how to boost e-commerce sales.
- Build an operative website
When building a successful website, it is essential to prioritize your customers. Envision yourself walking into a mall that is chaotic, dark, and confusing. You would not have any idea of where to start. Eventually, you would give up or find another friendly mall suited for your needs.
Your website is the mall for your online customers. A positive first impression for your customers will make them prefer coming to shop from your site. Create a website design that is going to be
easy for your visitors to navigate. Web design wields the power of boosting your sales and increasing revenue or taking you down completely. Users tend to gauge the credibility of a website based on its design.
A cumbersome and outdated design causes a customer to shy away, making you miss opportunities to sell your products. Having lengthy irrelevant blocks of texts is cringeworthy for visitors. Try not to fill up the entire space. Leave some white space to enable a clean and appealing site.
Overloading your site will prevent visitors from focusing on valuable information, making it easy for distractions. Disorganization is also overwhelming to users, and it pushes potential customers away from your site.
- Pay Attention to the Nature of the Account
When you are starting a website, you need to think about the hosting web account and your domain name—strolling across the internet to different types of hosting services. WordPress is a popular hosting site. However, it is wise to go with the best suited for your needs, customers’ needs, and the kind of products and services you are selling.
Before deciding on the site, you want to host with; you might be faced with the question of whether to use shared or managed to host. In shared hosting, your website will be sharing the resources of a single server with many other websites at a specific rate. Cost is the most significant advantage of shared hosting services.
Since starting new ventures is expensive, you might want to think about your budget and how best to access a service without entirely breaking your bank account. Sharing with other multiple websites is cheap and dramatically cuts down expenses.
However, the response time of the website is slow and inconvenient for massive traffic. On the other hand, managed WordPress hosting is exceptionally costly and puts limitations on specific plugins. The advantage of having a managed WordPress hosting is that it takes care of security issues, backups, and traffic consistency. Updates are frequent, and therefore, your website’s security is guaranteed.
Managed hosting is only highly recommended for high-traffic websites. Whether shared or managed WordPress hosting services, all are of value depending on preference and type of account you seek. Only make sure you are thinking of your visitor’s ease of access and navigation when choosing an account or hosting service.
- Organized Navigation
Create a website where customers can easily find your products and services. Put in categories of the items you are selling on a menu. A straightforward menu and navigation direction will enable shoppers to find the product or service that quickly suits their needs.
Furthermore, it is wise to organize your audience when it comes to certain products. For example, you are selling clothing meant for children, men, and women of all ages and sizes. It would be best if you did not clump them up arbitrarily. Create a button for subcategories under these broad categories. Such smooth navigation will help customers find whatever they want fast.
Navigation also comes in when a visitor is trying to move from one page to another, not just the main page’s scroll ability. The image sizes and videos you use on the website could affect such navigations as well. Maintain high quality for sure, but try to balance this with navigation so that loading time between pages is not too long.
- Responsive Website
The benefits of fast website speed are very much connected to how much sales a site makes. In 1990, many people accessed many websites using modems. The pace was very sluggish, and they had to wait for almost 10 seconds or more for a single page to load.
Nobody has the patience to wait all those seconds or more for a website to load in this age. Ensure that your website responds quickly to web requests. Fast speed makes users very happy.
Slow websites reflect poorly upon a company and chase potential customers away. According to research by Kissmetrics, 47% of customers positively expect a website to load in 2 seconds or even less. Slow speed kills sales.
- High-Quality Visuals
Incorporate high-quality visuals into your website. High-quality visuals engage your visitors and get them interested in your products. You should create videos and icons that resonate with people’s daily lives. Repetition is part of learning, and it creates demand.
As you list your products, show the customers how the products work through educational videos and images. Also, remember to use catchy phrases and captions.
A demonstration is appealing to customers on certain products. Demo strategy is especially beneficial when introducing unique products. Include interesting high definition photos on your website.
Using images that are not high quality will make your website seem unprofessional and obscure essential details. How will someone trust and buy something that they must strain to see? Incorporate graphics and impressive pop-ups to your site, but be careful about where and when these pop-ups appear. If they are too much, visitors will feel interrupted, reducing their stay-time on a page or site.
Take unique photos that show creativity and originality. Quality image content is worth your investment so make sure you set aside a budget for this. It is unwise to use visuals and photographs that have already been used by other sites. Keeping leads engaged for more extended periods will promote the recommendation of your page and products.
- Long-Tail Keywords
Adjusting your site with long-tail keywords helps boost organic traffic to your website. Keywords are significant when constructing an SEO site. A key strategy of SEO entails creating keywords and phrases that organically fit the content of your page. It is hard to get noticed, especially for a company that is just starting.
Apart from content writing, articles, and word of mouth, there need to be other ways to help your company get noticed. Constructing the right keywords that pull traffic to your site is very beneficial when looking to boost sales. Do the proper keyword search that points to the specific product you want to market.
Think like a customer when coming up with long-tail keywords. It is essential to consider that words should make sense. The terms should not compromise and water down the style, language, and grammar of your page.
- Credible Testimonials
Including credible testimonials with evidence, images show the product is legitimate. Keep the testimonial place very flashy and appealing. Customers like to use products through referrals and testimonials. Seeing how your products and services made an individual happy makes shoppers want to try the product. Favorable reviews of your products, especially by professionals, boost your sales.
Take an example of a site selling diapers. New mothers will not easily buy diapers from a non-credible store. They will be worried about the health impacts that of the product on their toddlers. However, when they go through testimonials and find that a medical practitioner has highly endorsed the outcome as fit for the baby to use, they shall happily purchase your product if all other factors are considered. Moreover, they shall be more thrilled if other users review the product.
Testimonials from people who have used your products and services make your company trustworthy and reliable. When customers are happy to share their experiences and stories, it creates an appeal and traffic to your website.
- Mobile Friendly
Ensure that the design of your website can be accessed using multiple devices. In this era, many people are using mobile phones as opposed to desktops. It is fundamental to create a responsive design that adapts to various devices. Your customers will find it more comfortable to shop from their mobile devices.
Statistics show that many millennials prefer to shop from their phones compared to any other method. An optimized and user-friendly site is a sure way on how to boost eCommerce sales dramatically. Your site’s speed is exceptionally vital when customers are shopping from their mobile devices as well.
To Wrap It Up
It does not matter how good your products are if your website is not quality and user friendly. For this reason, proper website creation tactics are vital in marketing e-commerce ventures.
Guest Author
Joyce Kimber is an entrepreneurial writer. She always finds new ways to improve her work performance and quality. Connect with Joyce on Twitter @joyce_kimber91.