Your home page is the first display of what your business stands for. It is what defines your brand and allows people to form an opinion about your brand.
Moreover, the home page is usually the most visited page on your website. Therefore, it becomes critical that you make the best out of it to capture users’ attention so that they stay and explore more of your website.
An ideal homepage should define your mission, values, and goals – and should quickly communicate to your audience how your product/service caters to their needs. Your website will be exposed to different types of users with probably different demographics, so you should optimise your homepage accordingly.
A search engine optimisation agency knows how to deal with such information and make the best out of your homepage.
Take a look at how to ideally optimise your homepage.
- Homepage Should be Simple Yet Informative
What is your website about?
No, we aren’t asking that, but your audience is. Your homepage should answer this question in a span of seconds. This will also help in getting them beyond the homepage.
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Use measurable goals to track performance, such as click-through rate.
You should also involve proper internal links to show the next steps. Don’t let a user self-direct. Take them down the path that helps them make an informed decision.
- Earn Backlinks
Backlinks are another helpful tool to optimize your site and grade you up on rankings. If other websites include links to your site from theirs, then search engines’ bots will note this and rank you higher. But how do you get those sites to drive traffic to you?
If you create quality, informative and engaging content, other sites will surely talk about you to give legitimacy to their own content. They will then include these backlinks to their own site. Unique content is key for encouraging other sites to backlink to you, as is the use of good infographics, interesting statistics, or latest information.
- Reduce Bounce Rate with Engaging Content
While quality content is a crucial factor, it won’t matter much if users are not interested and skip it for more engaging stuff. Even the best content will not be of much use if your users do not engage with it.
This is where a search engine optimisation agency comes to the rescue, as they have all the necessary tools to determine and create content that is best suited for your audience.
Google uses certain tools to determine the number of users who engage with your site. Metrics like click-through rate, dwell time (how long a user spends on your page), and bounce rates are taken into account.
A high bounce rate will hamper your rankings, where people leave your site quickly without adequate dwell time. Keeping this in mind, not only the content should be good, but that the overall design of the website should be such that it is easy to navigate around.
- Make your Website Secure
People wonder why security is important to site optimization. Remember: nobody wants any part of a website that puts them at risk. You can bid farewell to backlinks as well if your site is not deemed trustworthy.
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Using HTTPS encryption on your site will provide you with SSL certificates, ensuring a trusted and secure connection between your portal and your customer’s device. For accessibility, make sure your site is well-coded and that it has a sitemap so that the bots and search engines know what your site is about.
These were some of the ways you can make useful amendments to your homepage and website as a whole to increase your ranking.
If you want to leave no stones unturned and make the best out of your homepage, it is best to approach a search engine optimization agency. They are equipped with the knowledge and expertise to create a homepage for you that would yield the best results.
If you are looking for such an agency, you should consider one of the best digital marketing agencies out there – AdLift. This company is no short of praise. It caters to the marketing needs of reputable brands across industries.
Check out their website now and get your home page optimized – because first impression matters. Get help from an SEO expert.