Your sales force is the major profit-making team of your organization. It is important that you keep them up-skilled and motivated to complete their tasks. However, there might be times when you feel like there is a need to prepare your salesmen better. While you might already be using eLearning software to train your personnel, how effective do you think your training program is? When was it last updated? Does it still equip your employees with what they need? You might want to consider analyzing its content and updating it, making it more appropriate to the present context.
If you do not already use a Learning Management System to train your salesforce, you can try DigitalChalk which has a number of built-in tools that allow you to create an effective training program quickly and ensure a good learning experience for your employees.
But what else can you do to improve your sales training so it yields results? Here are some ways to revamp your training course:
- Social learning
It is vital to learn from your best achievers, who sometimes have the least amount of time to impart their expertise. If you are able to share their knowledge, it will definitely make a huge impact. One excellent method to create a sense of community and learn from the best is to give your subject matter experts (SMEs) the freedom to swiftly respond to inquiries and offer feedback to sales representatives who are more inexperienced. Peer learning is a fantastic way to retain knowledge and when supported on an LMS, it can be quick and effective.
- Plan and track your course
Before you start creating your course, you must sit down to plan what it will include, when the sessions will happen, how many sessions you want, etc. Most LMS platforms allow you to plan your program first and also assign dates to each session or module. Once you have that done and have created your course, you can keep a track of every employee’s progress with each module, see who has completed which ones, and how effective is it. Based on their performance, you can start taking notes on each employee, noticing their strengths and weaknesses. These notes can also be saved on the LMS and when it is time for feedback, you can assign specific courses and modules to employees based on your evaluation.
- User-generated content
Some people learn best by observing others while explaining what they have understood works for some. With user-generated content (USG), you might accomplish two goals at once. This enables individuals to share their own best practices and sales techniques, enabling both teachers and learners to reinforce what they have learned through peer observation. But verify that the available SCORM package versions on your LMS are USG compatible.
- Use regional languages
Not all of your employees will be fluent in English and not knowing a language should not be a hindrance in their training. To increase the effectiveness of your online training material, LMS providers have started to include alternatives for content localization in regional languages so that learners can keep learning in whichever language is comfortable for them. Another important benefit is that trainers may offer a range of material types in those languages, including audio, video, and more, to ensure that even corporate learners who struggle to absorb text-based content are also able to continue adding to their skills.
Thanks to the advantages of digital development, online learners can now have access to an unmatched learning experience through LMS software. It gives you the organizational flexibility to develop in-depth training materials that are tailored to the needs of your sales force and make it simple for them to achieve the intended training goals. If you use the complete potential of LMS, you will enhance the caliber of your employees and create a successful sales training program.