HIS knack for finding limited edition and sold-out clothing for top footie stars has seen him nicknamed the Garms Dealer.
At just 20 years of age Sam Morgan has more than 1,500 big names in his phone including England midfielder Jack Grealish.
The young entrepreneur’s business is so successful that he now has his own Channel 4 show, Garms Dealer, where Premier League players chat all things fashion and challenge him to deliver designer outfits in less than 24 hours.
Among his finds are a £7,300 Prada jacket for Crystal Palace attacker Wilfried Zaha, a £1,600 Saint Laurent jacket for West Ham midfielder Declan Rice, and £1,500 vintage 1993 Chanel sunglasses for Grealish.
Man City’s record British signing reveals on the show how he likes to spend some of his £300,000-a-week wages on eccentric clothing.
Grealish, who just signed a six-figure deal with online retailer boohooMAN, says: “People say I am confident on the pitch, I’d say I’m the same off it. I like wearing ‘out there’ clothes.”
The 26-year-old footie ace is on his way to becoming the new David Beckham thanks to his changing haircuts and quirky fashion sense.
The Birmingham-born ace’s wardrobe staples include flowery tracksuits, colourful bucket hats and ultra-bright label hoodies all thrown together.
And Grealish relies on Sam to make sure his purchases are “legit” and that he nabs exclusive lines before anyone else.
Other big names to hire Sam to fill their wardrobes include Tottenham striker Harry Kane, Man United midfielder Paul Pogba, Man City ace Kevin De Bruyne and Arsenal captain Pierre-Emerick Aubameyang.
Personal shopper Sam doesn’t stop at clothes either — he can get hold of luxury bags and watches and organise private jets and last-minute bookings at top-end restaurants.
His talents have even seen him become friends with some of his famous clients, who have invited him to their multi-million pads to play table football and pool.
Sam says his ability to hustle goes back to his school days.
He said: “I’ve always been selling. When I was in year seven, I’d come home with three or four pounds and it is the same now — but on a much bigger scale.”
His clothes-selling business started when he bought a batch of Kanye West’s sought-after Yeezy trainers and sold them on for a profit of £5,000 via Instagram.
The wheeler dealer’s contact book then expanded through word of mouth.
After Arsenal reserve player Cohen Brammall, now at Lincoln City in division one, followed Sam on the social media site, he offered to find him clothing.
He soon found more senior players and stars from Premier League teams were lining up to use Sam’s services.
I’ve played with Harry Kane and Jordan Pickford. All these players have become clients from playing Fortnite.
He has known one of his clients, Rice, since the West Ham player was in the under-18 squad and went to watch him at this summer’s Euro championship with the midfielder’s brother.
But it was Spurs ace Dele Alli that really drew in the A-listers.
Sam said: “Dele introduced me to multiple England players. It just went from one to player to another player, and as long as you provide a good service you’re set.”
Another way he managed to secure Everton goalie Jordan Pickford as a client and fill up his contacts is the online video game, Fortnite, where players can talk to one another.
Sam said: “I’ve played with Harry Kane and Jordan Pickford. All these players have become clients from playing Fortnite.”
The middle man is also the aces’ lucky charm, claiming strikers tend to score on the weekend he sells them clothes.
One such star was Pogba, who is known for his garish haircuts and clothes.
Two days before France beat Croatia at the 2018 World Cup final, Sam told the player to pay on the day of the match and Pogba went on to score the team’s third goal.
Sam later hand-delivered several Gucci jackets and vintage glasses to the legend’s hotel room in Paris where they posed for a celebratory selfie.
He also has clients outside of sports, including rappers and a sheikh who ordered a hard-to-get Rolex.
Sam agreed to find the watch as long as he could deliver it in person so the billionaire promptly lined up a private jet to fly him in style.
On The Garms Dealer, Grealish is super-excited about the designer items Sam has sourced for him, especially some sunglasses. He describes the pair as “rascal” and a Chrome Hearts cap as “ledge”.
Aces’ £33,700 haul . . .
JACK GREALISH ordered a £1,100 Louis Vuitton jumper, two Gallery Dept hats for £800 and four pairs of vintage glasses worth £2,320.
DECLAN RICE bought a Saint Laurent jacket for £1,600, two Dior hoodies together priced at £2,350, Dior trainers for £810 and Givenchy sneakers for £495.
WILFRIED ZAHA purchased a £1,100 Amiri tracksuit “for chilling”, Prada tracksuit £2,020, Palm Angels tracksuit £700, Yeezy foams £1,760 and Prada jacket, of which there were only two in the UK, at £7,300.
PIERRE-EMERICK AUBAMEYANG has ordered a £4,200 Louis Vuitton Prism backpack and Amiri hoodie and shorts for £1,700.
PAUL POGBA once ordered Korean brand 99%IS trousers at £1,000, £400 Rhude T-shirts, and another time a pink Amiri leather jacket worth £2,000, Dior B22 trainers worth £980 and Amiri ripped jeans that retail around £1,000.