Hi and welcome to Insider Advertising for April 5. I’m senior advertising reporter Lauren Johnson, and here’s what’s going on:
Millions of Facebook users’ data leaked.
What happened to Adobe’s ad business.
Fernando Machado moves to Activision.
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Tips, comments, suggestions? Drop me a line at LJohnson@insider.com or on Twitter at @LaurenJohnson.
Facebook set to soar throughout 2021, says BofA.
SOPA Images/Getty Images
The personal data of over 500 million Facebook users has been posted online in a low-level hacking forum.
The data includes phone numbers, full names, location, email address, and biographical information.
Security researchers warn that the data could be used by hackers to impersonate people and commit fraud.
Read the story.
Adobe is one of dozens of companies that agreed to a new pledge to increase diversity in the C-suite. Pictured is Adobe’s CEO Shantanu Narayen.
Adobe
Why Adobe’s $540 million bet on advertising went awry, according to former employees, analysts and ad buyers
Five years after Adobe paid $540 million for adtech business TubeMogul, only a small part of the business remains, I reported.
Former employees, analysts, and ad buyers broke down what happened to Adobe’s once-lofty ad ambitions.
They said Adobe struggled to understand advertising’s business model and win over TV ad buyers.
Read the story.
Tom Dulat / Stringer via Getty Images
Burger King’s CMO, one of the best-known marketers, leaves for top role at Activision
Fernando Machado, CMO of Burger King parent company Restaurant Brands International, has resigned, Patrick Coffee and Tanya Dua reported.
He is headed to Activision Blizzard as its chief marketer.
The ex-Unilever exec joined Burger King in 2014 and was promoted to lead RBI’s marketing in 2020.
Read the story.
More stories we’re reading:
Nike tried to sue the controversial ‘Satan Shoes’ out of existence. Instead, it’s fueling hype as pairs sell for thousands of dollars on the resale market. (Insider)
Donald Trump has expanded his list of ‘woke’ companies to boycott, due to their opposition to Georgia’s voting law (Insider)
The SPAC boom is coming for fast-growing fitness and wellness companies. Experts reveal the 6 blank-check firms on the hunt. (Insider)
These TikTok stars got into so many hot VC deals as angel investors, they just raised $15 million of other people’s money to plug into startups (Insider)
Sports agent Rich Paul joins former Nike execs to start marketing agency Adopt (CNBC)
Biden administration launches $10 million ad campaign, leaders’ network to encourage vaccination (CNN)
