Smith joins from PA Consulting where she was a partner in its financial services practice. She has over 20 years’ experience in the sector, in industry and consulting, and has worked in London, New York and Istanbul across all asset classes on business strategy, operation and technology-led change.
Her arrival follows a series of senior hires in KPMG’s wealth and asset management practice in the past year, including associate partner Rob Carter and directors Ruby Paramanathan, Jonathan Coates, Chris Coltella and Scott Lee.
Ben Lucas, lead partner at KPMG’s wealth and asset management consulting practice said: “Financial services are evolving rapidly and, for those who can’t keep up, the market is unforgiving. The real differentiator in the post-digital age is people – real talent, skills and experience.
“That’s why we’ve invested heavily in our practice, and will continue to do so, to build a formidable team of consultants who can help the wealth and asset management industry navigate this new reality.”
He added: “Zeynep is a great example of the high-calibre talent we have attracted to the firm. Her extensive experience in supporting organisations through change is enviable and will be of huge value to clients as the private assets market and wider wealth and asset management world looks to the future.”