NEXT STAGE: Freshen in 2023
Lincoln’s overall sales in the first half of 2020 were down 8 percent, but the numbers would be much worse without the Aviator. The brand’s newest vehicle earned 10 percent retail market share in the large premium crossover segment through the first half of the year, according to Lincoln. Although it’s been on sale for less than a year, the Aviator is fewer than 1,500 units away from being the brand’s top seller in the U.S. The Aviator is scheduled to be freshened in 2023.