Tips To Craft An Attention-Grabbing CTA When Creating A Listing For Authoring Tool Products
No listing for authoring tool products is complete without a call to action (CTA). However, there are some basic ground rules for writing a winning call to action. First, you need to know your product and how it fills a hole in the market so that you’re able to find the right sales angle. Then you need to sum up your selling points like an elevator pitch, only shorter. But that’s just the planning phase. You still have to craft your call and appeal to your target audience. How do you convince them to click and take the next step in the customer journey? Follow these tips to write a CTA that gets rapid results for your authoring software listing.
1. Use Commands Instead Of Demands
There’s a difference between being forceful, and demanding that buyers click on the link. The secret is to use command verbs that tell them exactly what to do and why. For example, “Sign up for a free trial today” gets straight to the point without resorting to sales gimmicks or seeming too pushy. You don’t want to drive them off or give them the impression that you’re “desperate” for a sale. Ideally, the CTA should invite buyers to click through and see what your product has to offer.
2. Make It Snappy And Succinct
You don’t have a lot of time to win them over. As such, you need to create succinct CTAs that pique their interest. It’s also best to create snappy text that stays with them. If they do click away from the page, they’ll still remember that line. Maybe it includes a stat or fact that’s surprising, or there are buzzwords that draw them in and connect with them on a personal level. A trick is to read your CTA aloud and see if it rolls off the tongue. Does it sound engaging and conversational? Or are there certain words that interrupt the flow?
3. Give Them A Deadline
The thing about us humans is that we tend to procrastinate, especially when it comes to making tough decisions like purchasing a new authoring tool. This is why it’s essential to create a sense of urgency. Include a concrete deadline or time limit. You can also mention that there are limited quantities, for instance, you only have a certain number of spots for your free demo.
4. Tap Into Authoring Software Buyer Pain Points
Visitors flock to the eLearning Industry directory for a variety of reasons, but they’re all looking to fill organizational pain points. Maybe their current authoring tool lacks the necessary features, or the UI isn’t user-friendly for their team. Whatever the case, you need to research your target audience and their buying needs, then include their pain points in the CTA. You can even phrase them as questions. For example, “Does their authoring tool have a media-rich asset library?” Instead of just recapping their challenges, you’re able to connect with buyers and emphasize your standout features.
5. Avoid Technical Jargon
You can always include your specs in the authoring tool listing, but it’s best to leave technical jargon out of the CTA. The key is to evoke emotion and be personable. Of course, you still need to maintain your professionalism so that they view you as an industry authority. However, your call to action shouldn’t be packed with so much technical jargon that they have to break out the dictionary. Plus, it takes up space that should be reserved for benefits and buying requirements.
6. Tell Them Where They’re Going
There’s no room for surprises. Buyers won’t click on vague links. They need to know what’s in it for them. So, explain where the link leads and why it’s in their best interest to click through. For instance, they know that they’ll head right to your product page to explore more benefits, or that they’re about to sign up for your next live demo event. Once they’re on the other side, follow through on your promise. Welcome them to your landing page and make it easy for them to engage with your brand, for example, they can reach out via email or the contact form for more info.
7. Include Instructional Design Software Perks
Those buyer pain points I mentioned earlier are only half the equation. You also need to be up front about the benefits your software can bring to their organization, and how the perks of ownership can help them address common challenges. Granted, there’s not a lot of space to include all your features and functions, but you can give them a sneak preview of your USPs. Focus on relevant features that are at the top of their shopping list. Once again, you need to do your homework to identify their selection criteria. What are they looking for in a top-notch authoring tool? Should you concentrate on your intuitive UI and branching scenario templates? You can even create different PPC ads to target specific customer groups.
A listing for authoring tool products makes a memorable first impression, but only if you craft a results-driven CTA that gets them hooked. Make them an offer they can’t refuse. These tips can help you write a call to action that covers all the buying basics, including what your product delivers and why it stands a cut above the rest. So, register your authoring software company today and launch a listing with PPC to see immediate results.
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Download the eBook eLearning PPC: Crafting The Perfect Authoring Tool Product Listing Strategy for insider tips to launch a successful PPC plan of action.