Kylie Jenner has gone for a more natural look in her piece to camera on Instagram.
She has built up a successful beauty empire selling everything from lip kits to eyeshadows palettes.
Usually picture-perfect snaps of the star’s immaculate looks flood her Instagram account.
So stripped back from her heavy makeup, Kylie showed her fans her true beauty beneath all of the cosmetic products and filters she uses.
The Keeping Up With The Kardashians star blew her fans away when she ditched filters, which drove followers wild on social media.
In a new piece to camera, Kylie continued to show off her healthy glow and natural beauty.
In 2019, Kylie shut down rumours she had any plastic surgery to alter her famous good looks.
She told Paper magazine : “People think I fully went under the knife and completely reconstructed my face, which is completely false. I’m terrified. I would never.”
The lip kit queen put her changing looks down to good hair, make-up and fillers.
She added: “They don’t understand what good hair and makeup and, like, fillers, can really do.”
Kylie has 228million Instagram followers on her profile and always keeps up with the latest looks.
Reality stars have recently been unveiling their natural looks on social media in pieces to camera and in a slew of snaps.
UK-based celebs Chloe Sims, of TOWIE fame, and Molly-Mae Hague, of Love Island fame, were among the trendsetters dissolving their lip filler and showcasing a more natural beauty.
The huge movement in the reality TV worlds has come after Khloe Kardashian was rocked by an airbrush scandal on social media.
Unfiltered bikini-clad photographs of Khloe were accidentally leaked to her fan base on Instagram before it was swiftly deleted.
But it had already been doing the rounds on social media and fan groups.
It caused a huge uproar as the Kardashian clan scrambled to try and delete the image completely from the internet.
A single unedited photograph threatened to shatter the picture-perfect illusion which the Kardashians had worked so hard to create.
Khloe hit back with a fiery statement as she weathered the storm of headlines.
She wrote on Instagram: “The photo that was posted this week is beautiful.
“But as someone who has struggled with her body image her whole life, when someone takes a photo of you that isn’t flattering in bad lighting that doesn’t capture your body the way it is after working so hard to get to this point — and then shares it to the world — you should have every right to ask for it not to be shared — regardless of who you are.”