This article was produced in partnership with Thomas Herd, Founder of T1 Advertising
Millennial golfers are breathing life into the sport and the industry has started providing greater awareness on what’s of interest to this age group. The National Golf Foundation’s annual study of golf participation in the United States found that 36 percent of the nearly 24 million golfers in the United States are young adults aged 18 to 39, and over 15 million additional millennials expressed interest in taking up the game. This increase has millennials on track to overtake all other age groups as the largest market share in the sport, and many in the industry have taken note. One such industry leader is Pins & Aces.
In 2017, they changed the headcover game. By creating wild, unique headcovers that redefined the golf bag, Pins & Aces founder Nick Mertz filled a gap in the golf accessory industry. Creating headcovers that could reflect your favorite state, themes, and even political affiliations hadn’t been done before. Then in 2020, Pins & Aces changed the game again.
They started investing in American Made and committed to making more products in Colorado. They’re creating more jobs from an ever-expanding business and making better product lines right in America. Moving forward, Pins & Aces aims to offer a complete line of golf headcovers made entirely in the U.S.
What differentiates Pins & Aces is its intricate designs. They have headcovers that come in the form of a beer or even a boxing glove. What started out as just headcovers is now expanding into polos, hats, belts, gloves, and more. The line of accessories has also grown, offering golf bags, towels, stamps, and the most unique, diverse, and hilarious variety of ball markers any golfer has ever come across.
To learn more about the brand, visit the Pins & Aces website or follow them on Instagram.
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