Married At First Sight’s Martha Kalifatidis enlists the help of her mother, father and boyfriend Michael Brunelli as she stages promotional photo shoot for trendy loungewear brand in her bedroom
Martha Kalifatidis has spun her Married At First Sight fame into a profitable career as an Instagram influencer.
And like many stars she has a glam squad – but Martha, 33, keeps her ‘hired help’ all in the family when it comes to creating her sponsored posts.
On Sunday, her boyfriend Michael Brunelli, 30, shared a video of Martha hard at work lolling on her bed for a photo shoot while her mother, Mary Kalifatidis, held up a reflective sheet and her father Theo filmed the proceedings.
Do it yourself: Martha Kalifatidis held a photo shoot in her bedroom earlier this week, and her boyfriend Michael Brunelli shared a behind-the-scenes video in which her family acted as her crew. Pictured is the result of the shoot
In the clip, posted to Instagram, Michael stood on the bed, hovering over Martha, taking her Instagram-worthy photos.
Mary expertly handled the silver sheet to ensure good lighting while Michael played photographer, and Theo documented the behind the scenes glimpse at the action.
He joked in the caption: ‘Made content with the Kalifatidis”.
All in: Martha was hard at work lolling about on her bed for a photo shoot while her mother, Mary Kalifatidis held up a reflective sheet and her father Theo filmed the proceedings
Ready for her closeup: In the clip, posted to Instagram, Michael stood on the bed, hovering over Martha, taking her Instagram-worthy photos
Martha later shared the photo taken during the shoot, which was for a STAX loungewear.
Martha’s mum Mary is a reality star in her own right, having appeared on Big Brother Australia earlier this year.
Pint-sized star Martha has amassed over 620,000 Instagram followers since finding fame two years ago.
Michael joked in the caption: ‘Made content with the Kalifatidis”
Good at it: Mary expertly handled the silver sheet to ensure good lighting while Michael played photographer, and Theo documented the behind the scenes glimpse at the action
She has racked up endorsement deals with some of Australia’s biggest brands in the process.
From beauty and wellness products to activewear, liquor, shopping apps and even ice cream, she is making serious money on social media.
While appearing on The Celebrity Apprentice, Martha bragged that she’s so successful that she can early a yearly wage in just a month.
Family of stars: Martha’s mum Mary (left) is a reality star in her own right, having appeared on Big Brother Australia earlier this year
Loaded: Martha has bragged that she’s so successful that she can early a yearly wage in just a month and it’s estimated she makes up to $3,000 for a single sponsored selfie
Although Martha did not reveal the exact figure she charges for branded content, it’s estimated she makes up to $3,000 for a single sponsored selfie.
‘I’m a beauty influencer who probably makes your yearly wage in a month. So, you should probably take some notes because this is not a fluke,’ she said.
Martha and Michael are one of the few Married At First Sight success stories, having met on the show back in 2019.
Influencer: She and Michael (right) are one of the few Married At First Sight success stories, having met on the show back in 2019
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