Amazon (NASDAQ:AMZN) just dropped a game-changer. The tech giant is pouring over $5 billion into a cutting-edge AWS data center in Queretaro, Mexico, setting the stage for the region to become a critical hub in Latin America’s cloud and AI revolution. Unveiled at a press conference by AWS Latin America lead Paula Bellizia, the project is expected to add a staggering $10 billion to Mexico’s GDP over the next 15 years while creating more than 7,000 full-time jobs annually. With the demand for generative AI and advanced computing hitting record highs, this investment signals Amazon’s relentless push to dominate a fiercely competitive cloud market.
Mexico’s economy secretary Marcelo Ebrard and Queretaro’s governor Mauricio Kuri called it a transformative moment for the country, putting Mexico at the forefront of Latin America’s digital future. Amazon isn’t stopping at infrastructure, though. The company is backing the initiative with a $300,000 AWS InCommunities Fund and aggressive upskilling programs that have already trained 500,000 Mexicans in cloud tech, with plans to reach another 200,000 by 2026.
For investors, this is more than just a tech story. It’s Amazon doubling down on the long-term growth potential of emerging markets. By solidifying its foothold in Latin America, Amazon isn’t just building data centers; it’s creating a launchpad for next-gen AI, cloud services, and digital innovation. Add to that its focus on sustainabilitylike air-cooled facilities to reduce water consumptionand it’s clear: Amazon is playing the long game, and Mexico is the newest frontier in its global tech dominance. Keep an eye on this move; it’s one to watch.
This article first appeared on GuruFocus.
