In an era of mobile phones, we rarely lose our way – which means we miss out on the joy and relief of finding it again
A travel company called Black Tomato, in return for a significant sum of money, will drop you in the middle of you know not where, and leave you there. The product is called Get Lost and is surely more evidence that we’ve, well, lost our way.
Which isn’t to say that it’s a daft idea. As a matter of fact, it quite appeals to me. I’m used to feeling psychologically lost – that wouldn’t be much of a holiday – but I’m very rarely physically, geographically lost. And annoying, and even frightening, as it can be, I miss this sensation. I believe it is good for the soul. “Oh, that magic feeling, nowhere to go,” is a line in a Beatles song. How about: “Oh, that magic feeling, where the bloody hell am I?”
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