Veggie dogs are finally coming to Nathan’s Famous.
Beginning Monday, the century-old frankfurter emporium will begin serving meatless hot dogs at 13 eateries across the New York metro area, including at its famous Coney Island flagship.
Nathan’s unveiled its plans for the veggie dogs in April when it announced a partnership with Meatless Farms, which makes plant-based burgers and sausages.
The Nathan’s Meatless Farm hot dog has Nathan’s proprietary spice blend and is being dubbed a “gourmet” version of the meaty dogs.
It’s not just aimed at “flexitarian, vegetarian and vegan customers but [at] all who enjoy a healthier diet,” James Walker, president of Nathan’s Famous restaurants said in a statement.
“We’ve spent a great deal of time perfecting this hot dog and making sure that those who know and love Nathan’s one-of-a-kind flavor, as well as those that might not have tried a Nathan’s hot dog due to diet, can now enjoy an option that fits their lifestyle.”
The meatless versions have been available for sale since April on Nathan’s online retail portal on Shopify. They’ve been priced, however, at a stratospheric $44.99 for a kit of six dogs, buns and a bottle of Nathan’s Famous deli mustard.
The plan is to eventually sell the product in retailers, but for now New Yorkers can find a warm Nathan’s veggie dog at eateries at the Staten Island ferry terminal in Manhattan, on Surf Avenue in Coney Island and at the Jersey Shore Premium outlets among other locations.
Nathan didn’t comment on whether the healthier wieners will be featured at the return of Nathan’s Famous Hot Dog Eating Contest on July 4th — or whether vegans might be invited to compete for the first time.