NEW YORK — Dick Button was more than the most accomplished men’s figure skater in history. He was one of his sport’s greatest innovators and promoters.
Button, winner of two Olympic gold medals and five consecutive world championships, died Thursday, said his son, Edward, who did not provide a cause. He was 95.
As an entrepreneur and broadcaster, Button promoted skating and its athletes, transforming a niche sport into the showpiece of every Winter Olympics.
“Dick was one of the most important figures in our sport,” Scott Hamilton said. “There wasn’t a skater after Dick who wasn’t helped by him in some way.”
Button’s impact began after World War II. He was the first U.S. men’s champion — and his country’s youngest at age 16 — when that competition returned in 1946. Two years later, he took the title at the St. Moritz Olympics, competing outdoors. He performed the first double axel in any competition and became the first American to win the men’s event.
“By the way, that jump had a cheat on it,” Button told the U.S. Olympic Committee website. “But listen, I did it and that was what counted.”
That began his dominance of international skating, and U.S. amateur sports. He was the first in his sport to win the prestigious Sullivan Award in 1949 — no other figure skater won it until Michelle Kwan in 2001.
In 1952, while a Harvard student, he won a second gold medal at the Oslo Games, making more history with the first triple jump (a loop) in competition. Soon after, he won a fifth world title, then gave up his eligibility as an amateur. All Olympic sports were subject to an amateur/professional division at the time.
“I had achieved everything I could have dreamed of doing as a skater,” said Button, who earned a law degree from Harvard in 1956. “I was able to enjoy the Ice Capades and keep my hand in skating, and that was very important to me.”
With the Emmy Award-winning Button as the TV analyst, viewers got to learn not only the basics but the nuances of a sport foreign to many as he frankly broke down the performances. He became as much a fixture on ABC’s “Wide World of Sports” as Jim McKay and the hapless ski jumper tumbling down the slope.
“Dick Button is the custodian of the history of figure skating and its quintessential voice,” 1988 Olympic champion Brian Boitano said in Button’s autobiography. “He made the words ‘lutz’ and ‘salchow’ part of our everyday vocabulary.”
After a 1961 plane crash killed the entire U.S. figure skating team on the way to the world championships, which then were canceled, Button persuaded ABC Sports executive Roone Arledge to televise the 1962 event on “Wide World.” That’s when Button joined the network as a commentator.
Button’s death coincided with another tragedy in the skating world, Wednesday night’s crash of an American Airlines flight that collided with an Army helicopter and plummeted into the Potomac River outside Washington, D.C., killing everyone on board. Two teenage figure skaters, their mothers and two former world champions who were coaching at the Skating Club of Boston were among the 14 people killed from the skating community.
Button skated for the Boston club and remained close to it for the rest of his life. The trophy room at the club is named in his honor.
He also provided opportunities for skaters to make money after their competitive careers. He ran professional events he created for TV for years, attracting top names in the sport — Hamilton, Torvill and Dean, Kristi Yamaguchi, Kurt Browning and Katarina Witt.
Button’s Candid Productions, formed in 1959, also produced such made-for-TV programs as “Battle of the Network Stars.” He dabbled in acting, but the rink was his realm.
“Dick Button created an open and honest space in figure skating broadcasting where no topic or moment was off-limits,” said Johnny Weir, the three-time U.S. champion and current NBC Sports figure skating analyst. “He told it like it was, even when his opinion wasn’t a popular one. His zingers were always in my mind when I would perform for him, and I wanted to make him as happy and proud as I would my coaches.
“I think that is something very special about commentating figure skating. As an athlete, we rarely have an opportunity to speak, and we rely on the TV voices to tell our story for us. Nobody could do it like Mr. Button.”
