- Steam It says pre-orders of its CyberLandr topped 1,000 in just first 15 days.
- It added that it expects demand to reach 10,000 units in 2022.
- The high-tech RV add-on comes with a shower, kitchen, and bed.
- See more stories on Insider’s business page.
A company selling a high-tech RV add-on for Tesla’s Cybertruck said demand is so high it has already pulled in pre-orders representing more than $50 million in future revenue.
Las Vegas-based analytics company Stream It designed the CyberLandr to make the Cybertruck multi-use so you can use it as a portable home for weekend trips or even in emergencies. It said the CyberLandr fits in normal parking spaces and comes with a shower, kitchen, and bed.
It also has a water-filtration system, voice automation, and Starlink dish for internet access.
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Pre-orders launched in early April, with the first 20 costing $40,000, rising up gradually to its regular retail price of $50,000.
Steam It said customers placed more than 1,000 pre-orders in the first 15 days.
“We conservatively estimate demand for CyberLandr at more than 10,000 units in 2022,” Stream It’s CEO Lance King said.
He added that the company was working with lean-manufacturing consultants Munro and Associates, which he said would help Stream It cater to high demand, while delivering a high-quality product.
Steam It previously said it would manufacture the CyberLandrs in Texas, where Tesla also plans to make its Cybertrucks. It added that they will be ready for delivery around when Tesla begins shipping CyberTruck pre-orders, which is set to be late 2021, according to the company.