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To better compete with Amazon, Walmart launched a direct competitor to Amazon’s Prime membership called Walmart+ earlier last year. Walmart+ wants to be an affordable alternative to Amazon Prime.
To lure Prime’s 150-million-plus members away from Amazon, Walmart will offer unlimited same-day delivery for 160,000 grocery items, tech products, and household essentials and a cheaper annual subscription fee of $98 a year compared to Prime’s $119 price.
Previously, Walmart shoppers had to pay for shipping on orders that fell below $35, but Walmart+ subscribers can now get free shipping on all orders no matter the price. The only exception is grocery orders, which will still require a minimum spend of $35 to ship for free.
Below, you’ll find answers to frequently asked questions about how Walmart+ works, what kinds of perks are included, how much it costs, and more.
Walmart+ costs $98 a year, undercutting Amazon Prime’s $119 annual subscription fee. A monthly subscription cost $13 for both services. Interested shoppers can take advantage of a 15-day free trial.
Walmart+ offers subscribers free same-day delivery on select products and discounts on gas.
Shoppers can expect unlimited same-day delivery for 160,000 grocery items, tech products, and household essentials, like Amazon’s Prime Now service — no shipping minimum required. The only exception is grocery orders, which still require a minimum of $35 to ship for free.
In-person shoppers, Walmart+ subscribers can use the Scan & Go feature on Walmart’s app, for touch-free checkout. Members can also save up to five cents per gallon at 2,000 Walmart, Murphy USA, and Murphy Express gas stations.
Walmart+ may beat Amazon Prime’s price, but it’s surprisingly light on perks when compared in a head-to-head.
Amazon Prime offers subscribers access to hundreds of movies and TV shows on Prime Video with exclusive access to Amazon Original content like “The Boys” and “The Marvelous Mrs. Maisel,” music streaming through Amazon Music Unlimited, cloud photo storage, access to eBooks, and so much more. It remains to be seen if Walmart+ will offer shoppers more than discounts on gas and delivery perks.