• About Us
  • Contact Us
  • Cookie policy (EU)
  • Home
  • Privacy Policy
  • Video
  • Write for us
Today Headline
  • HOME
  • NEWS
    • POLITICS
    • News for today
    • Borisov news
  • FINANCE
    • Business
    • Insurance
  • Video
  • TECHNOLOGY
  • ENTERPRISE
  • LIFESTYLE
    • TRAVEL
    • HEALTH
    • ENTERTAINMENT
  • AUTOMOTIVE
  • SPORTS
  • Travel and Tourism
  • HOME
  • NEWS
    • POLITICS
    • News for today
    • Borisov news
  • FINANCE
    • Business
    • Insurance
  • Video
  • TECHNOLOGY
  • ENTERPRISE
  • LIFESTYLE
    • TRAVEL
    • HEALTH
    • ENTERTAINMENT
  • AUTOMOTIVE
  • SPORTS
  • Travel and Tourism
No Result
View All Result
TodayHeadline
No Result
View All Result

Research Says You’re More Stylish if You Shop for Second-Hand Clothes

April 18, 2022
in Technology
0
Research Says You’re More Stylish if You Shop for Second-Hand Clothes
0
SHARES
3
VIEWS
Share on FacebookShare on Twitter


Not only is second-hand shopping good for the planet and your wallet, our new research finds the more style-conscious you are, the more likely you are to shop for second-hand clothes and accessories.

In the 2020-21 financial year, 72% of Australians purchased at least one item of second-hand clothes – but we wanted to know more about people who were shopping second hand.

It is often assumed those who shop for second-hand clothes do so to save money or reduce their impact on the environment.

In our study, we found the higher people rate on style-consciousness, the more likely they are to shop second hand. In fact, style-consciousness was a bigger predictor of second-hand shopping than being frugal or ecologically-conscious.

Style-conscious shoppers are very different from fashion-conscious shoppers. Fashion is all about the “new”: fashion is a novelty and constantly evolving.

Style, on the other hand, is about expressing long-term individual identity.

The problem with fashion

Fashion shoppers are used to a continuous supply of new trends and “fast fashion” products. Fast fashion works quickly to replicate an ever moving stream of fashion trends, generating large volumes of low-quality apparel.

The impact of fast fashion on the environment is significant and well-documented. Globally, the fast fashion industry creates 92 million tonnes of waste per year and uses 79 trillion litres of water. Less than 15% of clothes are recycled or reused.

Poorly made and low-quality fast fashion items are a significant problem for charity stores, who are forced to send fast fashion items they can’t sell to landfill.

But, going against this fast fashion trend, growing numbers of people are shopping for second-hand clothing and accessories.

A growing market

It’s difficult to determine the size of the second-hand market because many sales take place in informal settings such as pre-loved markets and online platforms like Facebook Marketplace.

However, sales data from online platforms shows an explosion in growth. James Reinhart, CEO of online second-hand fashion retailer Thredup, has predicted the global second-hand market will double in the next five years to US$77 billion (A$102 billion).

He also predicts the second-hand market will be double the size of fast fashion by 2030.

Younger shoppers are driving growth in popularity of second-hand shopping, especially via online platforms.

Our research suggests much of this growth is due to shoppers considering themselves to be style-conscious.

What makes a second-hand shopper?

We surveyed 515 Australian female-identifying consumers looking at their “orientation” (the preference to behave in a certain way) when it comes to shopping. Each participant was measured for their orientation towards frugality, how ecologically conscious they are, their level of materialism, how prone they are towards nostalgia, their fashion-consciousness and their style-consciousness.

While we found there are frugal and ecologically-conscious second-hand shoppers, our research revealed overwhelmingly that style-consciousness is the greatest predictor of second-hand fashion shopping.

People who scored highly on the style-consciousness scale were more likely to shop for second-hand clothes than any of the other orientations.

A style-conscious person expresses themselves through their clothes. These shoppers want clothes that complement their personal style and values. They look for authentic and original pieces and avoid mainstream trends and fast fashion.

Style-conscious shoppers buy high-quality, durable clothing and accessories. While fashion-conscious shoppers are constantly buying new clothes to keep up with current trends, style-conscious shoppers buy clothes that are timeless, well-crafted and allow them to express their individual identity over the long-term.

Traditional thrift shops run by charities are responding to consumer demand, reinventing their stores with carefully selected, high-quality clothes, improved merchandising and store design, online sales and improved digital and social media marketing.

The number of independently owned, highly-curated “pre-loved” stores and online sales platforms is also increasing.

Social media influencers have driven much of this growth. Their accounts embrace second-hand fashion, the circular economy (which highlights reuse, repair, repurpose and recycle) and promote the notion of #secondhandfirst.

Helping the planet…with style

We hope with increasing numbers of second-hand stores, markets and online platforms selling a range of quality, pre-loved clothes at different price points for different budgets – coupled with the growing acceptance of second-hand shopping – shoppers will consider buying second-hand more often.

For those who already embrace “not needing new”, not only are you helping the planet – our research shows you are also likely to be doing it with style.The Conversation


Louise Grimmer, Associate Head Research Performance and Senior Lecturer in Retail Marketing, University of Tasmania and Martin Grimmer, Associate Provost and Professor of Marketing, University of Tasmania

This article is republished from The Conversation under a Creative Commons license. Read the original article.

Tags: clothesResearchsecondhandshopstylishyoure
Previous Post

Shanghai reports 1st deaths from current COVID-19 outbreak

Next Post

Shooting at Airbnb party in Pittsburgh leaves 2 dead, 9 injured

Related Posts

Computer scientists suggest research integrity could be at risk due to AI generated imagery
Technology

Computer scientists suggest research integrity could be at risk due to AI generated imagery

Workflow and example usage. (A)...

Read more
How randomly moving electrons can improve cyber security
Technology

How randomly moving electrons can improve cyber security

The image of the fabricated...

Read more
Team develops mechanism to control actuation, cooling and energy conversion for soft robotics
Technology

Team develops mechanism to control actuation, cooling and energy conversion for soft robotics

A transducer combining liquid crystal...

Read more
Newly developed algorithms raise the bar for autonomous underwater imaging
Technology

Newly developed algorithms raise the bar for autonomous underwater imaging

Credit: Pixabay/CC0 Public Domain Tests...

Read more
Researchers teleport quantum information across rudimentary quantum network
Technology

Researchers teleport quantum information across rudimentary quantum network

Alice, the receiver of the...

Read more
Load More
Next Post
Shooting at Airbnb party in Pittsburgh leaves 2 dead, 9 injured

Shooting at Airbnb party in Pittsburgh leaves 2 dead, 9 injured

  • Trending
  • Comments
  • Latest
Six times actors really romped in sex scenes that make 365 DNI look tame

Six times actors really romped in sex scenes that make 365 DNI look tame

Sex/Life fans notice a HUGE editing fail in Adam Demos’ nude shower scene –

Sex/Life fans notice a HUGE editing fail in Adam Demos’ nude shower scene –

Gervonta Davis vs Rolando Romero: Weigh-in Results, Odds & Live Stream

Gervonta Davis vs Rolando Romero: Weigh-in Results, Odds & Live Stream

Horror as goat gives birth to ‘humanoid kid’ with baby-like face

Woman Carrying Pistol Shot Man Who Opened Fire on Party With AR-15-Like Gun

Woman Carrying Pistol Shot Man Who Opened Fire on Party With AR-15-Like Gun

Guess who’s buying stocks? – MarketWatch

Guess who’s buying stocks? – MarketWatch

Trevor Keels Can Still Return to Durham, but He’s Running Out of Time

Trevor Keels Can Still Return to Durham, but He’s Running Out of Time

Sunrise Birthdays (5/27) – Crossroads Today

Sunrise Birthdays (5/27) – Crossroads Today

About Us

Todayheadline the independent news and topics discovery
A home-grown and independent news and topic aggregation . displays breaking news linking to news websites all around the world.

Follow Us

Latest News

Woman Carrying Pistol Shot Man Who Opened Fire on Party With AR-15-Like Gun

Woman Carrying Pistol Shot Man Who Opened Fire on Party With AR-15-Like Gun

Guess who’s buying stocks? – MarketWatch

Guess who’s buying stocks? – MarketWatch

Woman Carrying Pistol Shot Man Who Opened Fire on Party With AR-15-Like Gun

Woman Carrying Pistol Shot Man Who Opened Fire on Party With AR-15-Like Gun

Guess who’s buying stocks? – MarketWatch

Guess who’s buying stocks? – MarketWatch

Trevor Keels Can Still Return to Durham, but He’s Running Out of Time

Trevor Keels Can Still Return to Durham, but He’s Running Out of Time

  • Real Estate
  • Education
  • Parenting
  • Cooking
  • Travel and Tourism
  • Home & Garden
  • Pets
  • Privacy & Policy
  • Contact
  • About

© 2021 All rights are reserved Todayheadline

No Result
View All Result
  • Real Estate
  • Education
  • Parenting
  • Cooking
  • Travel and Tourism
  • Home & Garden
  • Pets
  • Privacy & Policy
  • Contact
  • About

© 2021 All rights are reserved Todayheadline

Welcome Back!

Login to your account below

Forgotten Password?

Retrieve your password

Please enter your username or email address to reset your password.

Log In

Add New Playlist

Posting....