ReSolve, the boutique business advisory, restructuring and investment practice has announced it has found a buyer for the business and certain assets of APS-Select Limited, including the trading name ‘VIP Ski’.
The firm said that following an “intense and highly competitive marketing process” with several interested buyers, the sale of the business and certain assets was completed to Vita Brevis Limited.
The sale has saved the brand within the ski and travel industry, and will enable it to keep trading.
Andy Sturt, of Vita Brevis said: “I am simply relieved that we have been able to secure and protect the legacy of VIP Ski and will now start the challenging but energising task of rebuilding the community of skiers, colleagues and partners for whom it meant so much.”
Mark Supperstone, managing partner, ReSolve commented: “We are pleased to have achieved the sale of such a well-loved brand despite the difficulties being faced in the travel sector currently.
“There is always a demand for good, reputable businesses and it is great news that VIP Ski will continue to trade, enabling people to have amazing and memorable holidays.”