06 January 2022, 10:00 am. 1 minute
Reuters detailed how, from personal music players to game consoles, Sony Group has often gambled in order to be a pioneer, but a leap into electric cars could take the risks to a new level for the Japanese consumer tech giant. While investors were wowed when Chief Executive Kenichiro Yoshida told a Las Vegas tech fair the company was setting up Sony Mobility, its stock fell 7% as they contemplated the challenge of delivering EVs packed with sensors, consumer electronics and entertainment offerings. The primary goal of Sony-branded cars, analysts say, is to create an autonomous connected vehicle for services such as car sharing and ride hailing, which could eventually outstrip automobile sales.
Article Tags
Topics of Interest: Business & FinanceTechnology
Type: Reuters Best
Sectors: Business & FinanceRetail & Consumer GoodsTechnology
Regions: Asia
Countries: Japan
Media Types: Text
Customer Impact: Important Regional Story
