Supermarkets Sainsbury’s and Waitrose have teamed up on a new shopping bag scheme.
A brand new shopping bag made entirely from recycled materials is being launched in both the stores.
The retailers say they hope that the Universal Bag will help customers to cut down on plastic bags and become more environmentally friendly.
The tote bag, which will cost £10, was designed by fashion designer Anya Hindmarch.
She also designed Sainsbury’s I Am Not a Plastic Bag bag in 2007.
The Universal Bag will be available in burgundy and racing green.
It has striped handles and a smiley face design.
Sainsbury’s and Waitrose hope that it will help the supermarkets to cut down on waste, BirminghamLive reports.
Sainsbury’s chief marketing officer Mark Given said: “We are serious about reducing plastic and we know it’s an issue our customers and colleagues are passionate about too.
“It’s why we set an ambitious target to reduce our use of plastic packaging by 50% by 2025 and committed to making it easier for our customers to recycle while offering them more reusable options when they shop with us.
“It’s for this reason that fourteen years after we first partnered with Anya Hindmarch on the ground-breaking ‘I Am Not A Plastic Bag’ we’re delighted to join forces with her again on a brilliant new initiative, The Universal Bag.
“Reducing plastic and tackling the climate crisis can’t be solved in isolation, it requires collaboration and we’re proud to represent that message and inspire change as part of Anya’s new campaign.”
Waitrose executive director James Bailey added: “We recently took the decision to remove our bags for life as our research showed that they were increasingly being treated as a single use item, and this is part of our commitment to only use plastic where it can be recycled, reused or home composted by 2023.
“Plastic will continue to have its uses but we must not create any more of it unnecessarily. Instead, we must repurpose, reuse and make existing plastic materials circular – this is why we’re excited to be an early adopter of Anya Hindmarch’s new Universal Bag as it is a great example of circularity at work.”
The Universal Bag will be sold in Sainsbury’s from December 2021 and in Waitrose from January 2022.
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