There are a huge number of books on completely different topics. The literature on gambling is quite popular in recent years. If you are one of those who passionately love to gamble and want to try their luck, check out this websites.
But the real “boom” in books came when they began to be translated into audio format, and with the help of celebrities who voice them.
If you want to learn more about the exciting world of audiobooks, just take a peek at this amazing article.
Could MP3 Books Become a New Eldorado for Swedish Audio Streaming?
Spotify doesn’t put all its eggs in one basket. Beyond music and podcasts, the Swedish streaming giant is also experimenting with developing another category within its platform: audiobooks. That’s why it recently announced the release of nine audiobooks available exclusively within its application, report our colleagues at The Verge.
Audiobooks, a New Playground for Spotify?
There are nine audiobooks presented by Spotify: Mary Shelley’s Frankenstein, voiced by content creator David Dobrik, Narrative of the Life of Frederick Douglass, an American Slavic by Frederick Douglass, and voiced by actor Forest Whitaker, and The Awakening by Kate Chopin, and narrated by actress Hilary Swank.
All of these works have one thing in common: they are in the public domain. Spotify has been able to create and distribute audiobooks at a lower cost. An advantage that will allow the Swedish streaming giant to carry out its experiments on audiobooks without taking too many risks.
In addition to these audiobooks, Spotify is also launching a podcast named “Sitting with the Classics” where professor Glenda Carpio tells listeners the history and stories behind the books. It’s a smoothly-running crossword puzzle that will bring reading aficionados to the podcasts and podcasters to the audiobooks. Remember that this strategy is not new, since it has already been adopted by Apple, which has created podcast programs in connection with its original series.
The Podcast Format Would Encounter Difficulties
This sudden interest in audiobooks speaks volumes. In 2020, Spotify was investing in podcasts: buying The Ringer to expand its offering, changing the design of its application, launching a voting feature, setting up an advertising offer for podcast sponsors, testing a premium offer exclusive to this format.
A huge effort that unfortunately wouldn’t pay off as well as hoped, since analysts say that podcasts on Spotify would not be profitable. An announcement that prompted other analysts to advise their clients to sell their shares. So would the Swedish streaming giant see audiobooks as a way out? Maybe so. What’s certain is that he’s willing to experiment and invest more in this format to see whether or not he could put it on the road to a new Eldorado.
