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Steve Wilhite’s pronunciation of GIF will live on as founder dies at 74

Gilberto V. Sutton by Gilberto V. Sutton
in Entertainment News
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GIF’s creator Steve Wilhite, has passed away at the age of 74 after contracting Covid-19, his family confirmed in a statement.

The online community is mourning the death of Steve Wilhite, who created the Graphics Interchange Format, used for animations, graphs and memes.

We take a look at the real pronunciation of GIF as once revealed by Steve himself.

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Photo by Stephen Lovekin/Getty Images for The Webby Awards

Steve Wilhite dies aged 74

Steve Wilhite passed away on March 14th after becoming ill with Covid-19. He contracted the virus on March 1st and was reportedly surrounded by family members at the time of his passing.

His obituary says: “Even with all his accomplishments, he remained a very humble, kind, and good man.”

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“It came on suddenly. He woke up one morning and he said, ‘Honey, I don’t feel good. I don’t feel good at all.’ And he was running a fever, throwing up so badly. And then the next day he started coughing badly,” his wife Kathaleen Wilhite told NPR.

Steve created the Graphics Interchange Format while working for the software company Compuserve in 1987.

Over the last decade, GIF posts have become the main tool for many social media users for sharing animated jokes and expressing their emotions.

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What is GIF’s pronunciation?

There has been a huge debate about the real pronunciation of GIF over the years and many users have continued to offer their own arguments.

But in 2013, Steve settled the debate once and for all during his acceptance speech of his lifetime achievement Webby Award, revealing that GIF is pronounced with a soft “g”.

“It’s pronounced JIF, not GIF,” the beloved creator revealed to the crowd.

In 2012, the Oxford American Dictionary named GIF the word of the year and celebrated the format’s 25th anniversary.

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The Webby Awards is truly saddened to hear about the passing of Steve Wilhite. We were so honored to recognize him with the Lifetime Achievement Award for his invention that revolutionized communication & has such an impact on digital culture to this day. https://t.co/6mVxqaRAbY pic.twitter.com/wFnx9hPFrv

— The Webby Awards (@TheWebbyAwards) March 23, 2022

Tributes paid to Wilhite

The internet community is mourning the death of Steve Wilhite and many have taken to Twitter to pay touching tributes.

“RIP Stephen Wilhite. Thank you for creating the gif, something that has brought me tremendous joy. It has always and will always be “jif” to me,” said one Twitter user.

“Stephen Wilhite, thank you for giving us the gift of the GIF,” wrote another user.

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The GIPHY team is sad to hear of the passing of Stephen Wilhite, the creator of the GIF file format.

GIPHY was built on a sincere love for the GIF — and we are indebted to the creativity and vision of Mr. Wilhite 💕 pic.twitter.com/CTPS895wCQ

– GIPHY (@GIPHY) March 23, 2022

In other news, Nicola Coughlan misses Bridgerton’s season 2 premiere, but remains red-carpet ready

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Gilberto V. Sutton

Gilberto V. Sutton

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