Rochelle Anthony has admitted she thinks Lord Sugar is ‘a good-looking man’ as she competes for his £250k investment on the current series of The Apprentice.
The glamorous candidate, 35, who calls herself ‘the Kim Kardashian of the business world’, owns The Dollshouse Salon in Milton Keynes and is looking to expand with the investment.
Rochelle explained she’s looking for a business partner and not a ‘sugar daddy’, but admitted the 75-year-old business tycoon’s ‘good aura’ could have some women falling at his feet.
Rochelle told The Sun: ‘Lord Sugar is the same age as my dad and actually reminds me a little bit of him, so I saw him as a father figure.
‘Some women might be attracted to him because he has a good aura around him. He’s a good-looking man for his age but he’s not my type.’
‘I don’t need a sugar daddy’: Rochelle Anthony has admitted she thinks Lord Sugar is ‘a good-looking man’ as she competes for his £250k investment on the current series of The Apprentice
She continued: ‘I want to be a business partner, I don’t want to be a love interest. I don’t need a sugar daddy.’
It comes after Rochelle closed down five limited companies prior to appearing on the current series of The Apprentice.
She owns The Dollshouse Salon in Milton Keynes, but it hasn’t always been plain sailing for Rochelle, with the reality contestant attempting a number of times to make a success of herself.
Television personality Rochelle launched Blow & Glow Ltd in March 2019 but she was handed a compulsory strike-off just over a year later in 2020, meaning Companies House is likely to have petitioned for the business to be removed from the register.
Blow & Glow was officially struck off the following January and was dissolved the same month.
In October 2019, Rochelle registered Ultimate Weave Extensions Ltd with Companies House under the name of The Invisi Weave Ltd.
She was notified of a compulsory strike-off in January 2021 before changing the name of the business, and was handed another strike-off in December last year, with the company set to close later this month if no action is taken.
In April 2020, Rochelle registered The Dollshouse Academy Ltd with Companies House and was handed a compulsory strike-off in July 2021.
The strike-off action was discontinued the same month and in December 2021 the company was registered as dormant with just £1 in its accounts.
‘He’s not my type’: Rochelle explained she’s looking for a business partner and not a ‘sugar daddy’, but admitted the 75-year-old business tycoon’s ‘good aura’ could have some women falling at his feet
Business: The glamorous candidate, 35, who calls herself ‘the Kim Kardashian of the business world’, owns The Dollshouse Salon in Milton Keynes and is looking to expand with the investment
Meanwhile, The Dolls House Hair and Beauty Ltd was registered with Companies House in 2014 before it was dissolved in August of 2021, and The Dolls House Hair Ltd was incorporated in 2014 but was dissolved via voluntary strike-off in September 2020.
Rochelle told MailOnline: ‘I’ve registered multiple company names in the past which is not uncommon.
‘Business is sometimes trial and error to get to where you ultimately want to be and that is where I am now; with a business which I’m immensely proud of creating – The Dolls House Salon – and which I strongly believe in.’
It comes after it emerged The Dollshouse Salon owes £65,000 and has just £500 in assets, according to Companies House.
The sums are in stark contrast to the lavish lifestyle Rochelle portrays for herself on social media.
She previously told MailOnline: ‘As many hairdressing salon owners will tell you the hairdressing industry was severely affected by the pandemic.
‘I had to close my salon for nearly a year. My salon has not fully recovered from the pandemic and the new cost of living crisis presents another challenge.
‘This is no secret! I have been very open and honest about this on my social media channels and it’s a big reason why I applied for The Apprentice.
‘I hope to show that my belief in my dream is strong, and I won’t be deterred from achieving my ambitions.’
Idol: Rochelle has called herself the Kim Kardashian (pictured) of the business world after appearing on The Apprentice
Crunching numbers: Rochelle’s The Dolls House salon in Milton Keynes owes £65,000 and has just £500 in assets, according to Companies House
Expensive taste: Rochelle shares pictures from her holidays abroad to far-flung destinations, including the Maldives, Dubai and Australia, suggesting her empire is lucrative
Rochelle shares pictures from her holidays abroad to far-flung destinations, including the Maldives, Dubai and Australia, suggesting she is earning a lucrative income from her enterprise.
Her wardrobe is filled with designer outfits, with Rochelle showing off her Christian Louboutin’s, Fendi bandanas and an array of swimwear in a slew of sexy snaps.
Rochelle says: ‘I’m always being compared to the Kim Kardashian of the business world because I’m doing business with a hint of glam.’
She describes herself as ‘tenacious, fierce and determined’ and says together with Lord Sugar they would be ‘an absolute force to be reckoned with’.
THE APPRENTICE 2023: MEET THE CANDIDATES
AVI SHARMA
Occupation: City banker
Location: London
Key info: Youngest candidate and believes that Lord Sugar’s investment will get him out of the “rat race” of city banking
He says: ‘Some say I’m delusional, I prefer the term optimistic.’
DANI DONOVAN
Occupation: Hair salon owner
Location: Hertfordshire
Key info: Believes she deserves to win the programme because her business fills a ‘huge gap’ in the market, saying: ‘It baffles me that no one has done it yet!’
She says: ‘I think I’m a different kind of business owner, someone who is a lot more relatable to people.’
EMMA BROWNE
Occupation: Senior account executive
Location: County Kildare
Key info: Laser focused on making her unique business idea a resounding success
She says: ‘I am disgustingly competitive. I will go to any lengths to win this investment.’
JOSEPH PHILLIPS
Occupation: Safari Guide
Location: Worcestershire
Key info: The “James Bond of the business world” with a degree in Zoology
He says: ‘If Lord Sugar wants to invest in a business to help save the ocean, one lip balm at a time, then I’m his guy.’
MARK MOSELEY
Occupation: Pest control company owner
Location: London
Key info: A former soldier who says he can ‘sell to anyone’ with the gift of the gab
He says: ‘If Lord Sugar doesn’t pick me, then he’s missing a trick.’
MEGAN HORNBY
Occupation: Sweet shop and café owner
Location: East Yorkshire
Key info: She says her business fills a gap in the market and has the potential to be nationally recognised.
She says: ‘I think that no matter what situation I am thrown into, I will always give one hundred percent truth, even if it’s hard to hear.’
ROCHELLE ANTHONY
Occupation: Hair salon and academy owner
Location: Bedfordshire
Key info: Describes herself as ‘tenacious, fierce and determined’ and says together with Lord Sugar they would be ‘an absolute force to be reckoned with.’
She says: ‘I’m always being compared to the Kim Kardashian of the business world because I’m doing business with a hint of glam.’
SHAZIA HUSSAIN
Occupation: Technology recruiter
Location: London
Key info: Wants to champion a varied representation of diverse women in the world of business
She says: ‘I don’t need any friends in business. I am here to win this.’
SOHAIL CHOWHARY
Occupation: Martial arts school owner
Location: Southampton
Key info: Raised in a council house and worked hard to create business and warns other candidates to be ‘wary’
He says: ‘I am calm and collected, but if they do come at me? I will bite and I will sting, and I will leave my mark.’
BRADLEY JOHNSON
Occupation: Director of construction company
Location: North Yorkshire
Key info: Self-made business that turns over half-a-million after being made redundant just four years ago
He says: ‘I have a business plan that will see us turn over seven figures after year three and who knows where else that could take us.’
DENISHA KAUR BHARJ
Occupation: Financial controller
Location: Leicestershire
Key info: Says she wants the investment opportunity because she wants to ‘be mentored by the best to be the best’
She says: ‘There’s only one Denisha Kaur.’
GREGORY EBBS
Occupation: Owner of an online antiques marketplace
Location: Shropshire
Key info: Previously worked as a professional cannon-firer in Malta
He says: ‘I would say, a willingness to try different things and not being afraid to be slightly different is one of my biggest strengths.’
KEVIN D’ARCY
Occupation: Accountant
Location: Dublin
Key info: Started his water sports equipment business during lockdown, whilst working in his job in the financial services
He says: ‘With Lord Sugar as my business partner, I know we can ride that wave into the UK and beyond…’
MARNIE SWINDELLS
Occupation: Court advocate
Location: London
Key info: A gold medal-winning boxer and imaginative businesswoman
She says: ‘I deserve Lord Sugar’s investment because I have given my blood, sweat and tears to my business.’
REECE DONNELLY
Occupation: Theatre school owner
Location: Glasgow
Key info: Is determined to become the first Scottish candidate to secure Lord Sugar’s investment and claims to be the youngest CEO of a further education college in the UK
He says: ‘I’m here to prove that Scotland is filled with forward-thinking entrepreneurs and that we are not in fact a haggis-eating, kilt-wearing nation.’
SHANNON MARTIN
Occupation: Bridal boutique owner
Location: West Yorkshire
Key info: Is hoping to be the first business partner to bring Lord Sugar into the lucrative bridal industry.
She says: ‘Lord Sugar needs to be my next business partner, so I can make him millions.’
SIMBA RWAMBIWA
Occupation: Senior sales representative
Location: Birmingham
Key info: Is a self-confessed ‘perfectionist’ who says his business will improve the quality of people’s lives
He says: ‘If people can’t buy into you, they’ll never buy anything from you.’
VICTORIA GOULBOURNE
Occupation: Owner of online sweet business
Location: Merseyside
Key info: Former flight attendant who started business in lockdown which grew into social media success
She says: ‘I’ve travelled all over the world and am not afraid to take on a challenge.’
