It seems that in the last two years, the world has accepted pretty unconventional beauty trends. Previously, men and women enjoyed CBD-infused cosmetics, a 14-step Korean skincare regime, and product customization. But, now beauty companies, along with their clients, are focusing on inclusive and fully functional products.
If you aren’t familiar with this new concept, don’t worry, we have prepared a couple of beauty trends that will spike your interest and make you change your entire skincare and beauty routine. Let’s start with the most interesting one!
Waterless beauty
With the rising need for high-efficiency goods and concerns about water shortage, we have many brands experimenting with waterless formulas. Since they don’t contain water, which is also a breeding ground for bacteria and germs, these products have only a small number of preservatives, which are known to affect hormones.
Even though water isn’t harmful, many question its use in beauty products. According to some estimates, nearly two-thirds of the world’s population will face water shortage by 2025. Therefore, now is the right time to experience the benefits of waterless beauty products.
They are mostly seen in solid or powder forms, for example, a powder face wash or powder body wash. The western world has fully embraced this trend, and we have also seen smaller brands accepting waterless formulations.
Instead of liquid shampoos and face washes, you can now purchase powder-based cleansers that turn into foam when they get in touch with water. Not only do these products save water, but they also reduce the amount of packaging used.
Fermented beauty products
Under the influence of Japanese and Korean markets, the demand for fermented beauty products has never been better. You may have heard of the term “kombucha for the skin.” Don’t be put off by this “fermented” because naturally occurring bacteria present in fermented skincare products prolong their shelf life, allowing you longer use.
When it comes to benefits, fermentation actively boosts ingredients while ensuring a higher concentration of antioxidants and nutrients. You can finally say goodbye to aging because fermented beauty products contain active components that directly penetrate your skin.
Due to natural processes, this type of skincare is packed with a more potent concentration of antioxidants and vitamins, which combat free radicals and prevent sun damage. Fermentation can also generate sugar and fruit acids great for exfoliating your skin and providing a healthy glow.
Hair, nails, and makeup will have a more optimistic look
While individualism might be the focal point at the moment, cyclical trends will always remain, and they will draw inspiration from the past. From body shimmer, icy eyebrows, and curly hair extensions to thin brows and baby braids, you can expect the year 2000 or Y2K beauty looks everywhere.
We can say that this Y2K nostalgia comes from our 90s obsession and a collective yearning for simple things. In some way, people want to go back to this pre-digital and pre-pandemic age. On the other hand, if you think consumers and brands will forget about covid-19, you couldn’t be more wrong.
Coronavirus will continue to influence beauty looks in one way or another and not only through mask-wearing. Pinterest recently predicted pandemic break-up hair trends by introducing hairstyles like Mohawks, shaved heads, and mullets.
Women will also wear big space buns and high-puff hairstyles. People will experiment with temporary tattoos, body stickers, and face gems when it comes to body art. On the other hand, nail design will be more landscape-inspired, from galaxy nail art to geode.
Quick makeup bag
In the past two years, we have seen a shift in how people do their makeup and generally get ready for work. Remote working conditions and lockdowns have made us multitask. People had to look for makeup that offered them convenient and fast ways to prepare and look presentable for their Zoom meetings.
As the world now transits between the office and remote work, consumers still want to experience the convenience of multitasking makeup products, opting for a natural look and low maintenance. You can expect BB cushions, lightweight foundation, and products that don’t require precision in high demand.
Bathing in wilderness
Another unexpected trend ignited during a pandemic is a desire to connect to nature and enjoy hobbies like forest bathing, hiking, and having small indoor gardens. When it comes to beauty, connecting to nature takes the form of an outdoor bath experience and slow bathing, imitating the ancient beauty therapies like the Japanese onsen.
We will also see an increase in bathroom accessories and products that have therapeutic qualities or help you create a natural environment in your own home.
Now that you know some of the beauty trends that will be present in 2022, you can adjust your beauty routine. We hope you will find something to your liking and change some of your existing habits.
